Lucknow — Fitness, fashion and high-energy fun have come together in a vibrant celebration at Phoenix Palassio, as the mall hosts ‘The Athleisure Fest’, a dynamic lifestyle festival running from January 29 to February 22. Designed to engage the city’s youth and fitness enthusiasts, the fest transforms the mall’s grand atrium into an action-packed athleisure hub spread across three consecutive weekends.
The festival offers visitors a unique experience that goes beyond shopping, bringing an active lifestyle closer through immersive installations, live demonstrations and interactive zones featuring leading sports and fitness brands. Participants can take part in a wide range of activities including cycling challenges, reflex-testing games, tyre flips, Zumba sessions, push-up and squat challenges, rope workouts and skipping activities. Specially curated social-media-friendly experience zones have also emerged as a major attraction among young visitors.
Adding to the excitement are endurance challenges and engaging games that allow participants to compete and win attractive prizes. The initiative aims to promote a holistic lifestyle where health, style and entertainment seamlessly intersect.
Speaking on the occasion, Sanjeev Sarin, Retail Director (North), Phoenix Mills, said the objective is to create memorable experiences beyond retail. He added that The Athleisure Fest celebrates a generation that values fitness as much as fashion.
With its high-energy setup, interactive zones and weekend-long activities, The Athleisure Fest reinforces Phoenix Palassio’s identity as a leading lifestyle destination in Lucknow, offering visitors reasons to return, engage and experience something new.
