Campaign highlights safe hydration and public health awareness ahead of World ORS Day
Kanpur — In a large-scale public health initiative aligned with World ORS Day (July 29), Tetra Pak, in collaboration with TSL Foundation, Halewood, Kenvue, and Alkem, distributed 1 lakh ready-to-drink ORS packs across various parts of Kanpur. The campaign was part of the Smart Hydration drive aimed at promoting safe, accessible, and effective hydration practices during the monsoon season.
The initiative, which reached all corners of the city, sought to address rising concerns about water-borne illnesses and weakened immunity during the rainy months. By combining ORS distribution with a city-wide awareness campaign, the effort evolved into a grassroots public health movement, advocating for everyday hydration as a vital habit.
Ready-to-drink ORS, unlike traditional ORS powders, requires no mixing. Formulated according to WHO standards, it comes in clean, sealed Tetra Pak cartons, making it a convenient and hygienic solution for people of all ages, especially children and the elderly.
Saurabh Sinha, Marketing Director of Tetra Pak South Asia, highlighted the significance of the campaign:
“Hydration is a simple habit with a powerful impact on health. By making ready-to-drink ORS available to the masses, we are preparing families to better care for their well-being — not just during illness, but as a daily practice.”
The campaign leveraged a 360-degree communication strategy, including radio broadcasts, social media outreach, and on-ground engagement activities to ensure maximum reach and impact. The primary message was clear: ORS is not just for emergencies—it’s for everyday health.
The ready-to-drink ORS packs were provided by trusted health brands:
- ElectroRush by Halewood
- ORSL by Kenvue
- ORS Insta by Alkem
Each brand worked in sync with the TSL Foundation and Tetra Pak to make hydration safe, easy, and accessible to all.
A TSL Foundation spokesperson remarked:
“We believe good health begins with access to the right information and simple, practical tools. This campaign is a small yet meaningful step towards empowering communities—starting with proper hydration.”
The month-long drive culminates on July 29, coinciding with World ORS Day, a day that underscores the life-saving value of Oral Rehydration Solution. As the campaign wraps up, it leaves behind a strong reminder that staying well-hydrated should be simple, universal, and a part of daily life.
