Lucknow : In a landmark announcement, Tata’s ethnic wear brand Taneira has unveiled its first-ever nationwide sale, offering up to 40% discount across a wide range of ethnic wear categories. This includes pure fabric sarees, ready-to-wear ensembles, unstitched kurta sets, and festive lehengas—just in time for the wedding and festive shopping season.
After registering an impressive 30% growth in FY 2024-25, Taneira has begun FY 2025-26 on a strong note and continues to deepen its customer engagement. With over 80 stores in 41 cities, the brand is rapidly becoming the go-to destination for authentic, premium ethnic fashion.
Speaking on the occasion, Somprabh Kumar Singh, Chief Sales and Marketing Officer, said, “For the first time ever, we’re offering up to 40% off across such an extensive range. Our customers not only receive value through pricing but also the assurance of purity and craftsmanship that Taneira stands for.”
The sale features a handcrafted range sourced from certified weavers, including timeless classics like Banarasi, Kanjeevaram, Jamdani, and Tussar sarees. Taneira’s offerings also include rich textiles like Silk, Cotton, Ikat, Kota Doria, Chanderi, Maheshwari, Sambalpuri, South Silk, and even vegan fabric collections—all curated to celebrate India’s textile heritage.
Each Taneira store is thoughtfully designed with dedicated spaces like Wedding Zones, Festive Edit Corners, and Daily Essentials, making the shopping experience seamless and immersive. The brand also offers authenticity certificates for pure zari Kanjeevarams, reinforcing its commitment to quality and heritage.
Shoppers in Lucknow can avail the offer at Taneira showrooms located in Hazratganj, Phoenix Palassio Mall, Lulu Mall, and Patrakarpuram.
This unique sale offers a perfect opportunity for discerning shoppers to experience the craftsmanship of India’s weaving communities, now at unbeatable prices.
