India’s rural workforce drive the real fashion resurgence

traditional craftsmanship

Lucknow: The rural workforce plays a pivotal role in the fashion industry, particularly in countries like India, where traditional craftsmanship and artisanal skills are deeply rooted in the culture. The influence of rural artisans on the fashion scene is increasingly being recognized, as designers and brands worldwide seek to incorporate authenticity, sustainability, and cultural heritage into their collections. Here’s an in-depth look at how the rural workforce is shaping the fashion industry, with examples to illustrate this impact. 1. Preservation and Revival of Traditional Crafts The rural workforce is the…

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