New Delhi: The integration of Artificial Intelligence (AI) in the National Consumer Helpline (NCH) has led to a significant surge in the number of complaints received, while also improving the efficiency of complaint resolution, according to the Ministry of Consumer Affairs. The AI-driven platform has recorded more than a tenfold increase in grievances, coupled with a more effective resolution process. AI-Enhanced Consumer Helpline: Sharp Rise in Complaints As per ministry data: The average monthly complaints in 2017 stood at 37,062, which has tripled to 112,468 in 2024. The number of…
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