Roark Capital eyes leadership transformation amid intense sandwich chain rivalry
Miami — Subway, the world’s largest restaurant chain by number of locations, has named Jonathan Fitzpatrick, a former Burger King executive and current CEO of Driven Brands, as its new Chief Executive Officer, effective July 28. The announcement comes as Subway looks to reenergize its global presence amid growing competition and shifting customer preferences.
Fitzpatrick’s appointment marks the first major leadership move under the ownership of Roark Capital, the private equity giant that acquired Subway in 2024. Roark, known for its stronghold in the food and beverage sector, is hoping that Fitzpatrick’s vast industry experience will breathe new life into the iconic sandwich brand.
A Leadership Shift With Big Ambitions
Fitzpatrick has led Roark-owned Driven Brands—which includes Meineke, Maaco, and other auto service giants—since 2012. Before that, he held executive-level positions at Burger King, including Executive Vice President, making him well-versed in global brand expansion and operational overhauls.
He takes over from John Chidsey, who made history in 2019 as Subway’s first non-family CEO. Chidsey retired in late 2024, closing a pivotal chapter that began when the company was still run by its founding family.
Subway at a Crossroads
Founded in 1965, Subway boasts over 37,000 locations in 100+ countries, yet it has faced steep challenges in recent years. Fast-casual rivals like Jersey Mike’s, Firehouse Subs, and Jimmy John’s have rapidly chipped away at its customer base by offering fresher ingredients, faster service, and more modern formats.
In response, Subway began retooling its image. In 2022, the company debuted chef-curated sandwiches, signaling a shift from its long-standing “build-your-own” model that had grown stale among modern diners.
Still, analysts argue that Subway’s issues go beyond menu tweaks. A complete brand rejuvenation, including store redesigns, digital innovation, and franchisee support, is crucial—something Fitzpatrick is expected to lead.
Roark’s Big Bet on Food
Roark Capital’s growing portfolio signals its dominance in the foodservice world. Through its holdings in Inspire Brands and GoTo Foods, the firm controls household names like:
- Dunkin’
- Arby’s
- Jimmy John’s
- Buffalo Wild Wings
- Sonic
- Cinnabon
- Jamba
- Auntie Anne’s
In June 2025, Roark expanded further by acquiring Dave’s Hot Chicken in a $1 billion deal.
With Fitzpatrick now at Subway’s helm, industry watchers expect a strategic overhaul, blending operational expertise from the auto service world with deep food industry insight to modernize one of the most recognized names in fast food.
What’s Next for Subway?
In a statement, Roark Capital said the leadership transition aligns with its commitment to “modernizing stores, enhancing customer experience, and accelerating international growth.”
Fitzpatrick will face the challenge of rebuilding trust with franchisees, many of whom have been vocal about operational difficulties and competition pressures. He’s also expected to refine the brand’s digital presence and delivery models to match evolving consumer behavior.
Subway’s next era has officially begun. With a new CEO at the helm and Roark’s deep industry playbook behind him, the sandwich giant hopes to reclaim its place at the top of the fast-casual food chain.
