From trying local delicacies to shopping on the streets, Ayushi Khurana and Bharat Ahlawwat promote their new show – Jaane Anjaane Hum Mile – in Lucknow
Lucknow, 13th November 2024: Zee TV’s recently launched fiction show – Jaane Anjaane Hum Mile – has been in the news since the promo went on air due to its interesting plot line. The shows focuses on the journey of Reet and Raghav who chose an aatasaata marriage custom which is not commonly known but remains prevalent in regions of Gujarat, Rajasthan. The custom of Aata Saata sees the daughter from one family marry into another, while the groom’s sister marries the bride’s brother, forging a reciprocal bond that deeply intertwines the fates of both families. This arrangement makes the happiness and stability of each couple interdependent, creating a delicate balance with profound effects on both households.
Jaane Anjaane Hum Mile, Zee TV’s bold new offering, explores the intricate dynamics of relationships that arise from such arrangements, offering an unconventional dive into the emotional stakes involve and makes you wonder – “Can a Relationship Born Out of Duty Blossom Into True Love in an Aata Sata Marriage?” The show, that airs every Monday to Friday at 9.30 pm, has introduced two compelling characters to the Zee Kutumb — Reet and Raghav. Reet, portrayed by Ayushi Khurana, is a strong-willed, independent journalist from Gwalior, known for her defiance of social norms and commitment to challenging long-held customs. She enters the marriage not for love, but as a safeguard for her brother’s happiness.
Paired opposite her is Raghav, played by Bharat Ahlawwat, a successful yet emotionally intense man with a thriving construction business and an unwavering love for his sister, Unnati. Driven by circumstances, Raghav agrees to the Aata Sata custom to secure Unnati’s future, proposing that Reet marry him in exchange for his sister’s marriage to Reet’s brother, Dhruv. In this arrangement, Reet becomes a form of collateral, ensuring that if Unnati faces difficulties in her marital home, Reet would be held accountable.
Following a successful launch event in Mumbai and a phenomenal response to the premiere episode, the lead actors of the show – Ayushi Khurana and Bharat Ahlawwat – made their way to Lucknow, the City of Nawabs. They not only wanted to engage with the local audience and connect with their local fans and the media, but also highlight their exciting characters and the show’s unique storyline. Touring prominent city spots, they interacted with fans and tried out the local cuisine, leaving a lasting impression on everyone they met.
Ayushi said, “Traveling to Lucknow to promote Jaane Anjaane Hum Mile as well as meeting our fans and the media, was a different experience altogether. It was great hearing positive reviews and compliments from people about the show, but on top of it, exploring the local markets, indulging in the city’s iconic chaat on the streets and picking up a few chikankari kurtas for my mom, was also delightful. The warmth of the people and the beauty of the culture here left me feeling so welcomed. Speaking of my show and my character, Reet is that role that I was looking forward to, she is just like me in real life, who loves to take charge, lead her family, and love them with all her heart. The show has a very unique storyline, one with which they will definitely resonate, so I cannot wait for the audience to witness all the ups and downs of Reet’s journey and shower her with love!”
Bharat said, “It was wonderful to visit Lucknow along with Ayushi to promote our new show. We not only got the opportunity to meet the local media in the city of Nawabs, but also got a chance to binge on some local delicacies, meet our fans on the go and have an experience we will remember for a very long time. I must mention that taking on the role of Raghav in Jaane Anjaane Hum Mile has been an incredible experience for me. This character has allowed me to explore new depths, and I can’t wait for everyone to join me on this journey. The story is also filled with intense emotions and powerful relationships, so I’m genuinely excited to share it with one and all! ”
To find out how this story unfolds, tune into Jaane Anjaane Hum Mile every Monday to Friday at 9:30 pm, only on Zee TV!
