Sumbul Touqeer Khan, Varun Badola, and Rajat Verma to headline India’s adaptation of the iconic global series ‘Shameless’
Mumbai — Sony SAB, known for its family-oriented and feel-good storytelling, is set to launch its latest show ‘Itti Si Khushi’, a touching and emotionally layered family drama that promises to connect with audiences across generations. Premiering on August 18, the series is based in bustling Mumbai and centers around Anvita, a 21-year-old woman who becomes the unexpected pillar of her fragmented family.
Caught between an alcoholic father and an absent mother, Anvita sacrifices her dreams and education to hold her family together. As the eldest of six siblings, her quiet resilience and emotional maturity anchor the series. The narrative beautifully weaves humour, sacrifice, and love through the lens of everyday struggles.
Returning to television after six years, Varun Badola portrays the troubled father Suhas, while Sumbul Touqeer Khan stars as Anvita and Rajat Verma plays her love interest Viraat. The show also features creative involvement from National Award-winning director Rajesh Mapuskar.
Produced by Rose Audio Visuals, Itti Si Khushi is the Indian adaptation of the internationally acclaimed series ‘Shameless’, originally created by Paul Abbott and developed by Company Pictures for Channel 4 (UK). The UK and US versions of the show won critical acclaim, including BAFTA and Primetime Emmy Awards. This Indian rendition is produced in collaboration with All3Media International.
Key Voices Behind the Show:
Ajay Bhalwankar, Business Head – Sony SAB:
“We are thrilled to bring a sensitive and culturally rooted version of Shameless to Indian audiences. With its universal themes and emotionally resonant storytelling, Itti Si Khushi will become an integral part of viewers’ daily lives.”
Goldie Behl, Producer & Founder – Rose Audio Visuals:
“Itti Si Khushi is not about grand gestures, but about the quiet, everyday heroism of a young girl. As someone from a large family myself, I deeply relate to Anvita’s emotional journey. Our challenge wasn’t just to replicate a successful format, but to translate it in our language and ethos — something Sony SAB empowered us to do.”
Sabrina Duguet, EVP – All3Media International:
“We are thrilled to see this iconic drama brought to life in India with such authenticity. The team at Rose Audio Visuals has beautifully captured the spirit of Shameless within the vibrant backdrop of Mumbai.”
Itti Si Khushi premieres August 18 on Sony SAB, bringing viewers a story that is raw, tender, and deeply relevant — one that highlights the quiet strength it takes to hold a family together against all odds.
