Jamshedpur: Škoda Auto India has termed 2025 as the most significant year in its journey in the country, marking its 25th anniversary with its strongest-ever sales performance. Celebrating its silver jubilee, the brand closed the year with 72,665 cars sold, registering an impressive 107 per cent year-on-year growth compared to 35,166 units in 2024. This landmark performance makes 2025 the most successful year for Škoda Auto India to date, reflecting rapid progress across products, markets, and customer touchpoints.
Highlighting the milestone year, Ashish Gupta, Brand Director, Škoda Auto India, said that 2025 will always remain special for the company. “This year marks our 25th anniversary in India, and we witnessed it with our strongest and most diverse product portfolio so far, along with our widest-ever network and market presence. The overwhelming response to Kylaq, sustained appreciation for Kodiaq, the excitement around the return of Octavia RS, and the continued demand for Kushaq and Slavia underline the deep emotional connect customers have with the brand,” he said. He added that the company aims to carry this momentum into 2026 with new product launches, enhanced sales and aftersales initiatives, and a sharper focus on expanding reach and customer engagement.
Strong Product and Network Strategy
Škoda Auto India’s performance in 2025 was driven by a clear product and network strategy. The Kylaq emerged as a key growth driver, significantly improving brand accessibility, while limited editions of Kushaq and Slavia added freshness and value to the lineup. The Kodiaq further strengthened Škoda’s presence in the premium SUV segment, and the return of the Octavia RS reignited the brand’s performance legacy.
During the year, Škoda Auto India also crossed the milestone of selling over 200,000 locally manufactured cars since 2021. Its network expanded to more than 325 customer touchpoints across 183 cities, reinforcing the company’s commitment to delivering European engineering across India. Much of this expansion was achieved with long-standing dealer partners, along with the addition of new partners known for customer-centric operations.
Building a Distinct Brand Identity
Beyond products, 2025 saw Škoda Auto India strengthen its brand voice through culturally relevant storytelling and customer-focused experiences. India became the first major Škoda market globally to complete 100 per cent network rebranding with the updated corporate identity and design, offering customers a consistent and modern brand experience.
The appointment of Ranveer Singh as Škoda Auto India’s first brand superstar marked a significant leap in customer communication, bringing youthful energy and cultural relevance to the brand. Towards the end of the year, the ‘Fans, Not Owners’ campaign celebrated the deep emotional bond customers share with Škoda, going beyond mere ownership. The brand also collaborated with international sitarist Rishab Sharma for the Octavia RS campaign, adding a contemporary and emotive dimension to performance storytelling.
Strengthening Trust and Ownership Experience
Škoda Auto India further reinforced trust by strengthening its service ecosystem, expanding its combined sales and aftersales workforce to over 7,500 professionals, supported by more than 25,000 training days during the year. The brand introduced enhanced ownership benefits, including extended standard warranty across the range and feature-led value upgrades aimed at reducing ownership costs and improving the overall service experience.
Several initiatives also reinforced confidence in the brand’s engineering capabilities. The Škoda Leh Expedition, recognised by the India and Asia Book of Records as the largest convoy to reach Umling La—once the world’s highest motorable road—stood out as a key highlight. In another milestone, the Kodiaq became the first petrol-powered SUV to reach the North Face Base Camp of Mount Everest.
As Škoda Auto India steps into 2026, the company is focused on building further on the strong foundation laid during its silver jubilee year, with an emphasis on new products, deeper market penetration, stronger sales and aftersales initiatives, and a continued commitment to listening to and growing alongside its customers.
