Lucknow: In a decisive push towards rural empowerment and financial literacy, the State Bank of India (SBI), Lucknow Circle, has launched ‘Agri Loans Awareness Week’, a focused campaign running from June 9 to June 13. The initiative aims to bridge the information gap for farmers around Kisan Credit Card (KCC) renewals, agricultural loan offerings, and government-backed schemes that can strengthen their financial footing.
The awareness week was officially flagged off at the Local Head Office in Lucknow under the leadership of Shri Dipak Kumar De, Chief General Manager of SBI Lucknow Circle. The launch event brought together several top-ranking SBI officials, including Shri Anil Kumar (GM, Network 1), Shri Rajiv Kumar (GM, Network 2), Shri Kaushalendra Kumar (GM, Network 3), Smt Gurpreet Kaur (DGM, Agriculture), Shri Dheeraj Kumar (DGM, Business & Ops, Lucknow West), and Shri Raghvendra Kumar (DGM, Business & Ops, Lucknow East).
As part of the campaign’s launch, two specially branded audio vans were flagged off. These mobile units are equipped with educational content in regional dialects and digital interfaces designed to connect with farmers in the remotest corners of Uttar Pradesh and neighboring regions. The vans form a critical part of SBI’s rural initiative titled ‘जानो, समझो, बढ़ो’ (Know, Understand, Grow).
Speaking at the event, Smt Gurpreet Kaur highlighted the deeper mission of the campaign:
“This is more than a financial outreach — it’s a knowledge movement. When farmers are aware of their financial options and entitlements, they make better decisions and contribute more confidently to the agricultural economy.”
Throughout the campaign, farmers will receive vital information on the timely renewal of KCCs, how to access low-interest agri-loans, and the advantages of government subsidy programs. The campaign also places a strong emphasis on digital banking literacy, helping rural communities transition to safer, more transparent financial practices.
SBI’s rural branches will be actively involved in organizing face-to-face sessions, community workshops, and distributing printed material tailored to demystify the loan process and promote responsible borrowing.
A key goal of the initiative is to minimize delays in KCC renewals, a common pain point that often leads to loss of interest subvention benefits and insurance coverage. By informing farmers in advance, the bank aims to streamline access to continued credit support.
The State Bank of India urges farmers across the region to take full advantage of this awareness week — to ask questions, seek guidance, and equip themselves with the knowledge needed to boost their agricultural productivity and secure their financial future.
