TribeVibe Entertainment–produced House of McDowell’s Soda Yaari Jam delivers another unforgettable night of music and friendship in Jaipur
Jaipur: The House of McDowell’s Soda Yaari Jam, produced and promoted by TribeVibe Entertainment, captivated music lovers in Jaipur on December 13, 2025, with a power-packed and emotionally resonant performance by one of India’s most loved pop-rock bands, Sanam. After its resounding success across multiple cities, the Yaari Jam tour brought its signature blend of melody, nostalgia and camaraderie to the Pink City, creating an evening that will be cherished long after the final note faded.
The concert beautifully embodied the spirit of friendship and the unifying power of music, as friends came together to sing, sway and celebrate shared moments. The electrifying atmosphere saw fans passionately joining in as Sanam performed a string of chart-topping favourites including Gulabi Aankhen, Lag Ja Gale, Pehla Nasha, Sanam Mennu, Yeh Raatein Yeh Mausam and Ishq Bulaava, among many others. The band’s signature fusion of timeless melodies with a contemporary pop-rock sound seamlessly bridged generations, making the evening a perfect blend of emotion, energy and nostalgia.
Sharing their experience, Sanam Band said, “Performing at Yaari Jam in Jaipur was truly unforgettable. The energy from the crowd and the connection among friends reminded us why we love what we do. Yaari Jam stands for music that brings people together, and tonight was a true celebration of that spirit.”
Varun Koorich, Vice President and Portfolio Head – Marketing, Diageo India, expressed his enthusiasm, stating, “Music and friendship have always been at the heart of the House of McDowell’s Soda, and that passion comes alive through India’s biggest branded music IP — Yaari Jam. Last year, we brought together over 50,000 consumers across five cities. This year, we are taking Yaari Jam to 15 cities, featuring an incredible line-up of artists who represent the voice and spirit of today’s generation. We look forward to connecting with over 100,000 consumers as we continue celebrating true yaari.”
Shoven Shah, Founder and CEO of TribeVibe Entertainment, added, “Sanam Band’s performance in Jaipur was truly special. This city has always had a unique passion for live music, and seeing thousands of people singing together is a powerful reminder of why we do what we do at TribeVibe. Watching Sanam perform and witnessing such deep audience connection was nothing short of magical. Our goal with this tour is to recreate this same emotion and energy in every city we visit.”
Tickets for all House of McDowell’s Soda Yaari Jam shows are available exclusively on BookMyShow, India’s leading entertainment destination. The musical journey of Yaari Jam continues across the country, promising more cities, more music and more unforgettable moments of friendship. Stay tuned — the next stop could be your city.
