Delhi: SBI Life Insurance, one of India’s leading private life insurance providers, has roped in cricket superstars Rishabh Pant and Ravindra Jadeja as brand ambassadors for its latest campaign, introducing the characters ‘Jolly’ and ‘Polly’. The campaign aims to inspire individuals to pursue their dreams while ensuring the financial security of their families.
With awareness around life insurance growing steadily in India, SBI Life’s campaign emphasizes connecting insurance to everyday life in meaningful ways. Anchored in the brand philosophy, “For yourself, for your loved ones,” the initiative highlights a simple yet profound message: personal ambitions and family responsibilities can go hand in hand.
Pant’s character, Jolly, symbolizes optimism, courage, and living life wholeheartedly. Jolly conveys that planning life is not about limiting freedom but strengthening it, allowing individuals to chase their dreams fearlessly when their family’s future is secure.
Meanwhile, Jadeja’s Polly represents calm, trust, and foresight. Polly emphasizes that preparing for the future is a responsibility that safeguards family well-being while reinforcing personal goals. Together, Jolly and Polly depict the internal dialogue Indian families often navigate—balancing the desire to progress with care for loved ones.
The campaign positions insurance not as a burden or obligation, but as a tool of empowerment, giving people confidence, optimism, and a path to growth. As part of the initiative, SBI Life has launched two TV commercials rooted in everyday Indian life.
The first commercial follows a young woman pursuing a career in wrestling, which initially worries her family. Jolly and Polly guide her family to understand that with SBI Life securing their financial future, she can pursue her ambitions boldly.
The second commercial depicts a man advocating for women’s rights, causing his family to worry about financial security. Here again, Jolly and Polly illustrate that protecting the family’s future allows him to follow a purposeful path and make a positive social impact.
Both films deliver the message that when promises to loved ones are secure, one’s confidence and resolve are strengthened. The campaign concludes with the powerful tagline: “Pursue your dreams fully, while keeping your promises to your loved ones.”
Through this innovative initiative, SBI Life Insurance aims to combine real-life aspirations with responsibility, and Pant and Jadeja’s involvement brings relatability and inspiration to millions of Indian households.
