Bengaluru: The highly anticipated Neeraj Chopra Classic, set to be India’s inaugural global javelin competition, has secured an impressive roster of top-tier brand partnerships, signaling strong corporate confidence in the event’s potential. The historic competition, featuring the world’s elite javelin throwers, will take place at the Sree Kanteerava Stadium in Bengaluru on July 5th.
Leading the charge as the “Accelerated By” partner is Bharat Petroleum Corporation Limited (BPCL). They are joined by a diverse array of prominent brands, including Visa as the Official Partner, Audi India as the Mobility Partner, and BODYARMOR Lyte ORS as the Hydration Partner. Other significant collaborators include Duolingo English Test (Learning Partner) and Snapchat (Content Partner), highlighting the event’s appeal across various sectors.
Karan Yadav, Chief Commercial Officer, JSW Sports, expressed his enthusiasm regarding the overwhelming brand response. “The versatility and range of brands that have decided to come on board with the NC Classic is testament to the potential this competition has,” Yadav stated. “These are the biggest names in world javelin, spearheaded by Neeraj, competing on Indian soil for the first time. The event has all the ingredients to be a blockbuster, and a regular fixture on the world athletics calendar. The response to partner with the event has been fantastic, and it only augurs well for the future of live sport planned to global standards, in India.”
Further bolstering the event’s infrastructure and reach, Radisson Hotel Group has joined as the Hospitality Partner, ensuring world-class accommodation for athletes and attendees. JioStar has been named the official Broadcast Partner, promising widespread coverage of the competition, while FanCode Shop will serve as the Official Fan Merchandise Partner, offering fans a chance to engage with the event beyond the stadium.
The comprehensive list of partners underscores the Neeraj Chopra Classic’s broad appeal and its positioning as a landmark event in Indian athletics. The full list of partners includes:
- Bharat Petroleum Corporation Limited: Accelerated By
- Visa: Official Partner
- Stage App: Official Entertainment Partner
- Fixderma: Official Skincare Partner
- Audi India: Official Mobility Partner
- BODYARMOR Lyte ORS: Official Hydration Partner
- Duolingo English Test: Official Learning Partner
- Under Armour: Official Athletic Performance Partner
- Radisson Hotel Group: Official Hospitality Partner
- JioStar: Official Broadcast Partner
- ACT: Official Wi-Fi Partner
- Bangalore Baptist Hospital: Official Healthcare Partner
- Radio City: Official Radio Partner
- Snapchat: Official Content Partner
- Mera Hoarding: Official Outdoor Partner
- FanCode Shop: Official Fan Merchandise Partner
With just over a week until the competition, the robust support from these leading brands sets the stage for a truly world-class sporting spectacle and marks a significant step forward for athletics in India.
