- Chandigarh University UP Hosts Conclave on Navigating Media Responsibility in an AI-Driven World
- AI Meets Accountability: Media Conclave at Chandigarh University UP Sparks Dialogue on Journalism’s Future
- Human Emotions Can’t Be Replaced by AI: Journalism Will Always Need a Human Touch – Prof. Sudhir Mishra, Resident Editor, Navbharat Times, Lucknow
Unnao: The School of Media Studies at Chandigarh University, Uttar Pradesh, hosted a thought-provoking Media Conclave on the theme “Media Responsibility in the AI Age.” Bringing together veteran media professionals and academic experts, the conclave sparked meaningful discussions around the evolving role of media in the rapidly transforming digital landscape.
The conclave witnessed the presence of esteemed media personalities, including Prof. (Dr.) SanjeevRatna Singh, Digital Broadcast Expert and Prof. Sudhir Mishra, Resident Editor, Navbharat Times, Lucknow. Their insights offered a comprehensive view on the intersection of journalism, ethics, and artificial intelligence.
Dr. T.P. Singh, Pro-Vice Chancellor, Chandigarh University, Uttar Pradesh, warmly welcomed the dignitaries and highlighted the critical relevance of the conclave’s theme. He noted that artificial intelligence is creating significant disruption in the field of media, particularly with the rise of deepfakes and fake news. Identifying such content and mitigating the risks associated with it is a growing challenge. As a disruptive technology, AI presents both opportunities and concerns for the media industry. Prof. Singh expressed that it would be insightful to hear from industry leaders on how the evolving relationship between AI and media is shaping the future.
Speaking on the occasion, Prof. Sudhir Mishra, Resident Editor, Navbharat Times, Lucknow, said that it is important for us to understand both the benefits and risks of AI. The primary role of media is to provide accurate information, but in today’s world, fake news and misinformation are rising rapidly. While AI can certainly make some tasks easier, the real work of going to the ground, reporting from the field, and connecting with people to hear their stories will always remain a human responsibility. Without human intervention, news cannot truly reflect emotion or humanity. AI can never replicate our emotions and sensitivities—that is the fundamental difference. We created AI, and it is artificial. Our emotions are what make us human. Whether in education or journalism, human involvement will always be important. The day AI fully acquires human-like emotions, it will pose a serious threat. AI can be extremely helpful if used in the right direction, but its risks are equally significant. It is essential to understand both sides and maintain a balance.
Commenting on the infrastructure of Chandigarh University Uttar Pradesh, Prof. Mishra said that it is remarkably impressive, and such an institution was much needed in a region like Unnao. He emphasized that AI is the future, and students entering journalism must learn to understand it. Without learning new technologies, survival in the field will become increasingly difficult. Speaking about CU-UP’s industry-collaborative programs, he added that these will greatly benefit students in building strong careers.
Speaking at the conclave, Prof. (Dr.) SanjeevRatna Singh highlighted the growing responsibility of media in the AI era, focusing on how the industry must adapt to rapid technological change. He noted that while the media has been cautious in adopting AI due to its need for accuracy, the technology offers unmatched speed and efficiency—citing that a 300-word copy can now be generated in under 30 seconds. However, he warned that AI models, trained on vast datasets, often carry biases, making human oversight essential. Prof. Singh stressed the importance of transparency, particularly labeling AI-generated content in online media, to maintain public trust. Referring to Singapore’s initiative to support AI upskilling for citizens over 40, he urged Indian media professionals to embrace AI as an enabler. “Media must lead in educating society about this technology,” he said, underlining the need for ethical use and awareness in shaping journalism’s future.
Appreciating Chandigarh University for its impressive infrastructure and commitment to shaping the future of Uttar Pradesh. He highlighted the university’s role in bridging the gap between academia and industry, stating that its approach will produce industry-ready graduates and future leaders. With strong faculty expertise and future-focused programs, he said Chandigarh University is well-positioned to lead in emerging technologies. “AI is here to stay—so it’s time we embrace it,” he added.
Outlining the thematic structure of the conclave, Dr. Om Prakash Dwivedi, Director, Faculty of Humanities and Liberal Arts, spoke on the changing contours of media studies in the AI era. He shed light on how emerging technologies are reshaping newsrooms, storytelling methods, and content consumption patterns, ultimately redefining the scope of creative communication.
The conclave served as a vibrant platform for dialogue among academics, journalists, and students, urging them to think critically about the future of media ethics, AI integration, and responsible reporting. Through diverse perspectives and shared experiences, the event reinforced Chandigarh University’s commitment to nurturing media professionals equipped for a future defined by both technological advancement and journalistic integrity.
Chandigarh University, Uttar Pradesh, continues to emerge as a forward-thinking institution, fostering interdisciplinary learning and aligning academic training with industry needs, especially in domains where technology and human insight converge.
