Varanasi: Maruti Suzuki has launched its new electric SUV, the e-Vitara, at the AGR Automobiles NEXA showroom in Varanasi. The introductory ex-showroom price starts at ₹10.99 lakh, positioning the model as a competitive entrant in India’s fast-growing electric SUV segment.
The launch ceremony was formally inaugurated by DCP Pramod Kumar (Varuna Zone) in the presence of AGR Group Managing Director Rajeev Gupta, General Manager Prashant Singh, Sudha Sharma, senior company officials, staff members, and invited guests.
A Major Step Towards Electric Mobility
Addressing the gathering, GM Prashant Singh said the e-Vitara reflects the company’s commitment to delivering advanced technology, enhanced safety, and eco-friendly mobility solutions. With its aggressive pricing and premium feature list, the vehicle is expected to attract urban buyers seeking a modern electric SUV option.
Premium Features and Advanced Technology
The new e-Vitara comes equipped with several high-end features, including:
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Level-2 ADAS (Advanced Driver Assistance System) for enhanced safety and driver support
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Dolby Atmos sound system for immersive in-car audio experience
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Infinity by Harman premium speakers
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Modern interior layout and stylish exterior design
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Availability in 10 attractive color options
These features aim to elevate the driving and entertainment experience while maintaining strong safety standards.
Special Launch Offers
To mark the launch, the company announced exclusive offers valid until March 31, 2026. Customers purchasing the e-Vitara within this period will receive:
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One year of free charging
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Complimentary home charger installation
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Necessary charging equipment
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Up to 100% financing options through partner banks
The financing support is expected to make electric vehicle ownership more accessible to customers in the region.
Rising EV Demand in Eastern Uttar Pradesh
Officials at AGR Automobiles noted that demand for electric vehicles has been steadily increasing in Varanasi and the wider Purvanchal region. The e-Vitara is expected to play a key role in meeting this growing demand while promoting sustainable transportation.
Company representatives reiterated that the launch aligns with Maruti Suzuki’s broader push toward electric mobility and environmental responsibility. By reducing emissions and encouraging clean energy usage, the e-Vitara is poised to contribute to greener urban transport in Varanasi and surrounding areas.
The event concluded with a vote of thanks, with dealership officials expressing confidence that the e-Vitara will quickly gain popularity among customers in the region.
