Mumbai: Bollywood star Deepika Padukone has made a dazzling screen return, not in a film but through a high-profile ad campaign with Asian Paints. The campaign, titled “Lights, Camera, Decor,” showcases the brand’s luxury line Royal Glitz, now being positioned beyond premium wall finishes into a complete home décor solution.
The film highlights how Royal Glitz transforms walls into expressive canvases, reflecting personal style and setting the tone for entire living spaces. As Padukone experiments with textures and colors, the walls in the ad appear to come alive, symbolizing design as an extension of individuality.
A standout feature of the campaign is the “Glitz Up Your Décor” guidebook, equipped with QR codes linking to demo videos and design ideas. This initiative aims to make premium design more accessible while reinforcing Asian Paints’ leadership in the home décor segment.
Commenting on the launch, Amit Syngle, MD & CEO of Asian Paints, said: “With Royal Glitz, we are redefining what luxury means for Indian homes. At Asian Paints, we have always believed in the power of self-expression that truly makes a house your own.”
For fans, the campaign also marks Padukone’s much-awaited screen reappearance, blending glamour with design innovation and reaffirming her influence as a style icon.
