Lucknow: KEI Industries Ltd has announced a strategic partnership with Lucknow Super Giants as the Principal Partner for the upcoming Indian Premier League Season 19, set to begin on March 28, 2026. The collaboration is aimed at enhancing KEI’s brand visibility and strengthening its growing presence across India.
As part of the agreement, the KEI logo will feature prominently on the front of the team’s official match jerseys, positioned on the right chest, ensuring strong on-field visibility throughout the tournament. The branding will also extend across stadium activations and franchise-led engagements, supported by integrated campaigns spanning print, digital, television, outdoor, and social media platforms.
The partnership was highlighted in the presence of key LSG players, including Rishabh Pant, Mayank Yadav, and Arjun Tendulkar, among others. During the engagement, KEI Industries also unveiled its new product packaging, marking a step forward in its brand evolution.
Beyond brand association, KEI Industries emphasized its commitment to grassroots cricket development. In collaboration with the franchise, the company will support young and underprivileged talent through initiatives such as a cricket kit distribution drive in association with Stree India Sports Foundation. The initiative aims to nurture emerging players and promote inclusivity in the sport.
KEI Industries has been steadily expanding its footprint across Indian sports, with associations spanning multiple leagues including the IPL, Indian Super League, Pro Kabaddi League, Ultimate Kho Kho League, and T20 Internationals. The company also actively supports domestic cricket platforms such as TNPL and UPT20, alongside corporate tournaments organized by bodies like PHD Chamber of Commerce and Industry and the Confederation of Indian Industry.
Speaking on the partnership, Chairman and Managing Director Anil Gupta said the company remains committed to promoting cricket at all levels, particularly grassroots development. Executive Director (Sales & Marketing) Manoj Kakkar highlighted cricket’s central role in the company’s outreach strategy, enabling it to connect with millions of consumers nationwide.
Executive Director Akshit Diviaj Gupta reiterated the company’s vision of fostering young talent and strengthening stakeholder relationships through meaningful sporting engagements.
Welcoming the association, Vinay Chopra, CEO of RPSG Sports Pvt. Ltd., representing Lucknow Super Giants, said the partnership aligns well with the franchise’s vision and offers KEI access to a highly engaged fan base, while delivering significant brand value.
Founded in 1968 and headquartered in Delhi, KEI Industries has evolved into a global player in wire and cable solutions, with a presence in over 60 countries. With a robust network across India and a diversified portfolio spanning retail, institutional, and export segments, the company continues to strengthen its leadership in infrastructure, industrial, and power sector solutions.
The partnership with Lucknow Super Giants marks another milestone in KEI Industries’ journey, combining brand growth with a deeper commitment to sports development and community engagement.
