Strategic partnership promises an inspiring show-pageant hybrid to crown India’s next global beauty queen
Mumbai – In a landmark development in the Indian pageantry and entertainment space, K Sera Sera Group and Glamanand Entertainment have announced their strategic partnership to co-create Miss Universe India 2025. The collaboration brings together two powerhouses in production and beauty events to deliver a transformational experience for audiences and participants alike.
This prestigious alliance is spearheaded by Satish Panchariya (Chairman, K Sera Sera Group), Nikhil Anand (Founder, Glamanand Entertainment), and Nikita Rattanshi (Director, K Sera Sera), combining creative vision with deep industry experience to reimagine the beauty pageant format.
Unlike traditional beauty contests, Universe India 2025 is set to be a show cum beauty pageant that charts an inspiring journey of transformation. With a focus on storytelling, authenticity, and personal growth, the show will highlight the rigorous process of turning talented young women into global icons—celebrating their hard work, resilience, and grace.
“With K Sera Sera’s legacy in film and entertainment production, our mission is to bring the Miss Universe India journey closer to millions of hearts, not just as a competition but as an emotional and empowering spectacle,” said Satish Panchariya.
“This collaboration reflects our shared commitment to excellence and the vision to redefine pageantry in India,” added Nikhil Anand, who has been instrumental in nurturing some of India’s leading beauty queens through Glamanand.
Echoing the sentiment, Nikita Rattanshi stated, “We are building more than just a pageant—we are building a movement that celebrates women, ambition, and Indian pride on a global scale.”
The grand finale of Miss Universe India 2025 is scheduled for July 2025, with the winner set to represent India on the world stage at the Miss Universe pageant later this year. The search for India’s next Universe queen officially begins, promising glitz, glamour, and an unforgettable journey of transformation.
This partnership is poised to not only elevate the standards of Indian beauty pageants but also to deliver immersive entertainment that resonates with audiences across the country and beyond.
