(Mumbai): In a groundbreaking move, Reliance Jio has launched ‘JioTele OS’, India’s first-ever operating system specifically designed for smart TVs. This new platform aims to revolutionize the smart TV experience in India by offering an affordable, AI-powered solution that enhances content integration and personalization.
JioTele OS Features
JioTele OS is a next-generation platform crafted to provide a seamless and user-friendly experience for Indian consumers. The OS addresses common issues with existing smart TVs, such as limited customization options, poor access to regional content, and clunky user interfaces. Jio promises smoother navigation, improved content discovery, and better app support, all while ensuring regular updates to keep the system fresh and relevant.
Launching on February 21, 2025, the first smart TVs running JioTele OS will be available from brands like Thomson, Kodak, BPL, and JVC, with additional brands expected to join later in the year. This marks a significant step as the number of connected TV households in India continues to rise, with over 35 million homes currently using smart TVs.
Aims to Compete with Established Platforms
By introducing JioTele OS, Jio is entering direct competition with established smart TV platforms like Android TV, WebOS, and Samsung’s Tizen. With the Indian smart TV market valued at approximately $6 billion, Jio sees a strong opportunity to carve out its space, offering consumers an alternative that blends affordability, customization, and AI-powered content recommendations.
The OS aims to make smart TVs more accessible to Indian consumers by providing tailored, localized content and making it easier to discover both global and regional options. Additionally, the reduction in customs duties for display parts announced in the Union Budget could help reduce prices, benefiting both companies and consumers.
Conclusion
With ‘JioTele OS’, Jio is positioning itself to make a significant impact on India’s smart TV landscape. If the platform delivers on its promises of enhanced personalization, affordability, and seamless content integration, it could become a game-changer in the growing Indian smart TV market.
