Invest UP’s Germany Desk Initiative Aims to Attract German Companies

Invest UP Engages in Dialogue to Strengthen Partnership with Germany’s Bavaria State

Lucknow: With the goal of establishing Uttar Pradesh as a global investment destination, Invest UP has created a dedicated Germany Desk as part of its Country Desk initiative. As a part of this effort, Invest UP held a virtual meeting with Invest in Bavaria, the official investment promotion agency for Bavaria, a prominent German state.

The meeting was chaired by Shashank Chaudhary, Additional Chief Executive Officer of Invest UP, and was attended by officials and team members from both Invest UP and the Country Desk. John Kotwal and Shrikanth S. from Bavaria provided insights into the region’s dynamic investment ecosystem. They highlighted that Bavaria is the seventh-largest economy in the European Union and is home to over 130 active Indian companies.

The primary focus of the discussion was to develop a collaborative framework in preparation for the Global Investors Summit 2025. Key sectors identified for partnership include Automotive & Mobility, Defense & Aerospace, Medical Technology, and Biotechnology.

Chaudhary highlighted Uttar Pradesh’s progressive investment policies, specifically mentioning the FDI policy, which offers a 75% upfront land subsidy—a unique incentive across India. He emphasized the need for business roundtable meetings, active participation in German trade fairs, and investment programs to further strengthen Indo-German relations and position Uttar Pradesh as a preferred investment destination. He also formally invited German companies to participate in the Global Investors Summit 2025.

Both parties agreed to continue their dialogue and cooperation through virtual discussions, delegation visits, and joint participation in global investment forums. Invest UP will share information with Bavaria on its investment-friendly policies, land bank data, and sector-specific opportunities.

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