Lucknow – With gold and silver prices continuing to rise, weddings often make jewellery shopping inevitable. Addressing this challenge, Gold Sukh introduced a special initiative to provide its prime consumers jewellery at direct discounted rates, eliminating middlemen margins.
Unlike the traditional market structure where artisans, manufacturers, wholesalers, and retailers add their own mark-ups, Gold Sukh has established direct partnerships with manufacturers, cutting down additional costs. This move ensures that the usual 4–5% price difference is now passed on as a direct benefit to customers.
Reiterating its commitment, the company announced the “Gold Sukh Promise” – No middlemen, no extra margin. Direct benefit to our customers. With this approach, bridal jewellery becomes more affordable, offering maximum value to buyers.
The event was graced by special guests Padma Shri Malini Awasthi, noted singer Nandeshwar Singh, and Deputy Commissioner of Customs, Lucknow, who added prestige to the occasion. The exhibition witnessed an overwhelming response, with large crowds thronging the venue and enjoying the exclusive shopping experience.
Speaking on the occasion, Gold Sukh representatives highlighted that the brand’s objective this season is “not to earn profits but to empower customers by offering jewellery at manufacturer-direct prices.”
The initiative marks a significant step in providing customers with affordable and trustworthy jewellery, especially during the festive and wedding season.
