Chandigarh: GOBOLT, one of India’s fastest-growing wearables and audio brands, has announced an ambitious growth roadmap, targeting ₹3,000 crore in revenue by FY27–28. After recording nearly ₹800 crore in sales in FY25, the company is now accelerating its premium-focused strategy, moving beyond discount-led expansion toward sustainable, high-margin growth.
A key driver of this strategy is GOBOLT’s long-term partnership with Ford Mustang, which has now entered its third year. The collaboration has evolved from audio products into a broader ecosystem spanning wearables and audio. GOBOLT claims to be the only Indian brand integrating Mustang’s global automotive performance identity into a connected tech ecosystem, influencing not just branding but product design, materials, and overall user experience.
As part of its expanded Mustang portfolio, GOBOLT has launched three smartwatches — Mustang Stallion, Mustang Racer, and Mustang Muscle — along with the Mustang Sprint TWS. The company expects Mustang-led revenues to grow significantly in the next phase.
Varun Gupta, Co-founder of GOBOLT, said the company’s next growth phase is defined by design-led innovation and premium positioning. Currently, about 70% of revenue comes from audio and 30% from wearables, but the wearables segment is expected to expand as premium and mid-premium products contribute up to 70% of revenue by FY26. Offline sales are also projected to grow from 20% to 40%, driven by expansion in Tier-2 and Tier-3 cities.
Tarun Gupta, Co-founder, emphasised that the brand is focused on creating thoughtfully designed, reliable products built for everyday use rather than competing in aggressive price wars.
Tyler Hill, Global Brand Licensing Manager at Ford Motor Company, noted that Mustang continues to evolve as a global lifestyle brand beyond automobiles, with the new range extending its iconic design legacy into technology products.
Looking ahead to 2030, GOBOLT plans global expansion across the United States, Europe, Southeast Asia, and East Asia, positioning the Mustang portfolio as a cornerstone of its premium growth journey.
