Lucknow: Royal Challenge American Pride brought a slice of Americana to Lucknow with its high-energy event, Rodeo Nights, following its successful launch in Meerut. The evening combined culture, cocktails, and homegrown tunes, offering attendees a bold new whisky experience that captured the spirit of the Wild West.
Hosted at Big Daddy in Lucknow, the event was tailored especially for the city’s youthful audience. Guests immersed themselves in a Western-themed setting featuring lasso challenges, hammer slam games, AR photo moments, and a DIY zone where they could craft personalized souvenirs to take home. Complementing the interactive activities were American-style snacks, signature cocktails, and pulsating beats that kept the energy alive throughout the night.
Varun Korich, Vice President – Marketing & Portfolio at Diageo India, said, “Rodeo Nights is about giving young adults an experiential taste of Americana, freedom, and cultural exploration. Today’s youth don’t just seek a drink—they look for experiences that reflect their identity and mindset. Rodeo Nights extends this thinking, offering a platform for direct engagement with the brand. By blending the energy of Americana with modern whisky culture, we are creating not just an event but a new cultural code. Royal Challenge American Pride is at the heart of this journey, but the real story lies in the mindset we are connecting with.”
Following its success in Lucknow, Rodeo Nights is set to travel to other cities across India, allowing a new generation of consumers to experience American-style whisky culture, freedom, and adventure firsthand.
