Mumbai: India’s rapidly growing shapewear market witnessed a standout moment on Shark Tank India Season 5 when emerging brand Krvvy clinched a high-value investment after a competitive pitch. The brand secured ₹1.2 crore for 3% equity from Namita Thapar, valuing the company at ₹40 crore, in what became one of the most talked-about deals of the season.
Founded in 2023 by Yash Goyal and Anant Bhardwaj, Krvvy drew attention for its unconventional origin story—two male entrepreneurs building a women-centric shapewear and innerwear brand focused on comfort, functionality, and inclusivity. Their approach of addressing everyday, often unspoken concerns around fit and body confidence resonated strongly with the Sharks.
During the pitch, Anupam Mittal reflected on having previously declined the founders at a much earlier stage, jokingly calling it a missed opportunity. “Let me cry first… I had said no when your revenue was just ₹2–3 lakh,” he remarked, acknowledging the brand’s remarkable growth trajectory.
Krvvy impressed the panel with ₹6 crore in revenue generated within seven months and a projected annual run rate of ₹15 crore. This sharp scale-up prompted Namita Thapar to ask the question that summed up the episode: “₹1 crore se ₹15 crore kaise?”—seeking insight into the brand’s rapid expansion strategy.
Namita praised Krvvy’s strong consumer validation, extensive focus-group testing, and rising demand from Tier-2 and Tier-3 cities. She also aligned with the brand’s vision of positioning shapewear as a daily essential rather than an occasional product, rooted in a comfort-first philosophy for Indian women.
Marketed as a function-first brand for Indian body types at Indian price points, Krvvy offers a wide portfolio including innerwear, shapewear, bodysuits, and accessories. The Sharks also noted the premium feel of the products, made using a blend of 65% polyamide and 35% spandex.
With fresh capital secured, Krvvy plans to accelerate product launches and explore experience-driven retail stores over the next year. The deal marks a significant milestone for the young brand, underscoring growing investor confidence in India’s evolving women’s comfortwear segment and Krvvy’s execution-led growth story.
