Mumbai: Tiger Shroff, synonymous with fitness, agility, and discipline, has become the brand ambassador for Leeford Healthcare Limited’s Orthopedic and Mobility Aids division, spearheading a new health movement across India. Backed by a strategic investment of ₹200 crore, Leeford Healthcare has announced not only the expansion of its ortho and mobility segment but also the launch of the nationwide campaign “Fit Raho, Hit Raho”, aimed at making active and preventive healthcare an everyday habit.
The orthopedic support and mobility aids market in India is growing rapidly, currently valued at approximately ₹2,500 crore and expected to reach ₹8,000 crore by 2030. Rising lifestyle-related issues, increased sports participation, higher incidence of injuries, and an aging population are driving this growth. Experts consider Leeford Healthcare’s timely investment a significant move to capture this expanding market.
Neha Gupta, Director of Leeford Healthcare, said, “A major portion of this ₹200 crore investment will go toward upgrading our orthopedic and mobility aids manufacturing facilities. Our goal is to reach most pin codes across India, ensuring quality healthcare support is no longer limited to big cities.” The company sees strong potential in both urban and rural India—urban areas driving demand through lifestyle and fitness awareness, and rural areas fueled by an aging population and the need for affordable health solutions.
The “Fit Raho, Hit Raho” campaign aims to redefine traditional perceptions of orthopedic and mobility aids, presenting them not just as post-injury products but as essential tools for daily active lifestyles, including joint protection, posture support, and recovery care. Tiger Shroff perfectly embodies this vision. Sharing his thoughts, he said, “True fitness is not just about intense training. Protecting your body, preventing injuries, and recovering properly are equally important. Orthopedic and mobility aids should be part of an active lifestyle—just like gym gear.”
Siddhant Gupta, Director of Leeford Healthcare, added, “Our products are designed in collaboration with clinicians and physiotherapists to ensure they can be seamlessly integrated into daily life, whether for students, office professionals, or athletes.”
With ₹200 crore in investment, Tiger Shroff as a powerful brand ambassador, and the “Fit Raho, Hit Raho” message, Leeford Healthcare is taking a decisive step toward making orthopedic and mobility care accessible across India, promoting fitness not just as a goal, but as a lifestyle.
