Neelesh Kapoor
Lucknow: For small and medium enterprises (SMEs) and startups, survival and growth are an everyday challenge. Unlike large corporations with deep pockets and dedicated teams, these businesses often operate with limited resources, making every decision critical. Yet, they are expected to navigate a complex business landscape—understanding market dynamics, optimizing operations, managing finances, building customer trust, and keeping up with ever-evolving technology. The odds are stacked against them, and the reality is harsh: a significant percentage of startups fail within the first few years, and many SMEs struggle to scale beyond a certain point.
One of the biggest hurdles they face is the lack of affordable, high-quality business expertise. Startups and SMEs know they need expert guidance, but hiring full-time specialists in sales, marketing, finance, HR, legal, and IT is a luxury they cannot afford. Traditional consulting firms, on the other hand, cater mostly to large enterprises, charging high retainers that are beyond the reach of smaller businesses. Even when advisory services are available, they are often generic and disconnected from the specific challenges faced by growing companies. Business owners are left making decisions based on trial and error, which not only costs them time and money but can also lead to irreversible mistakes.
Another pressing issue is the time-consuming nature of seeking expert help. A business owner looking for guidance has to rely on word-of-mouth referrals, search through networks, or approach firms that may or may not specialize in their industry. The process is slow, uncertain, and inefficient, leaving many entrepreneurs frustrated. Even after securing an advisor, translating recommendations into execution remains a challenge. Consulting firms typically provide strategic advice but do not take ownership of implementation, leaving business owners to figure out the execution on their own. The gap between strategy and action is where most businesses falter.
Scalability is yet another challenge that plagues SMEs and startups. Many small businesses hesitate to expand due to resource constraints. Hiring new employees increases fixed costs, while outsourcing to unknown agencies comes with risks of poor service quality. In such scenarios, businesses need a flexible, on-demand model where they can access expertise without committing to long-term contracts or overhead costs. Unfortunately, traditional business consulting does not offer this level of flexibility, forcing small businesses to either overextend or miss out on growth opportunities.
Recognizing these fundamental problems, Entreprenextwas founded by Neelesh Kapoor and Gunjan Tewari, two professionals with extensive experience in sales, entrepreneurship and business operations. The idea for Entreprenext was born from their first-hand experience of witnessing startups and SMEs struggle to access relevant, affordable, and quality expertise. They saw an urgent need for a platform that could seamlessly connect businesses with industry experts on a flexible and results-driven basis. With this vision, they built Entreprenext, a tech-driven platform that provides on-demand consulting, coaching, mentoring, and training tailored to the unique needs of growing businesses.
Instead of expensive retainers, businesses can access expert guidance as and when required, ensuring affordability without compromising quality. The platform’s smart matching system ensures that businesses receive customized, industry-specific solutions rather than one-size-fits-all advice. More importantly, it bridges the gap between strategy and execution, helping businesses move from insights to action. With a pay-per-service model and project-based engagements, Entreprenext makes top-tier business expertise accessible to those who need it most. The consulting industry is evolving, and Entreprenext is leading the way. To explore how Entreprenext can empower your business, visit www.entreprenext.com.
