Chik from CavinKare Launches “10-on-10 Hair Color” Campaign with Shweta Tiwari for New Chik Quick Creme; Promises Vibrant Color in Just 10 Minutes
Mumbai: Chik, the trusted hair-care brand from CavinKare, has stepped into the crème hair-color category with the launch of its new television campaign, “10 on 10 Hair Color,” featuring popular television actress Shweta Tiwari. The 30-second TVC highlights the brand’s latest innovation — Chik Quick Creme — which promises rich, beautiful hair color in just 10 minutes. The campaign will air in Hindi across Uttar Pradesh, Madhya Pradesh and Rajasthan, and is also available on YouTube.
The film opens with Shweta Tiwari chatting with two friends who hesitate to join a sudden outing because of their grey hair and the time it would take to color it. Shweta then introduces them to Chik Quick Creme, a fast-acting formula available in a convenient single-use sachet, making hair coloring quick, effortless and hassle-free. Enriched with amla and bhringraj, the product delivers visible, vibrant results for just ₹10.
The film showcases their transformation as they reappear with freshly colored hair and renewed confidence, highlighting how a simple hair color change can uplift both appearance and spirit.
Speaking about the launch, Rajat Nanda, Business Head – Personal Care, CavinKare, said:
“Hair coloring shouldn’t be time-consuming or expensive. Chik Quick Creme offers a fast, convenient and affordable option for everyone. Shweta Tiwari is the ideal face for this campaign because she is trusted and widely loved among Hindi-speaking audiences.”
Chik has consistently offered quality and affordability in hair care. With Chik Quick Creme, the brand now brings a swift, effective and budget-friendly solution for those seeking an instant hair color refresh.
