Mumbai: JioStar, the official broadcast and digital partner for the ICC Men’s T20 World Cup India & Sri Lanka 2026, has unveiled a unique campaign that flips the script: reigning ICC Women’s Cricket World Cup champions Jemimah Rodrigues, Deepti Sharma, and Shafali Verma are rallying support for India’s men’s team in a first-of-its-kind promotional film.
The film opens with Rodrigues reflecting on India’s historic Women’s World Cup victory, before calling on fans to shift focus to the men’s team as they chase glory. Verma and Sharma join in, emphasizing that India has one trophy at home and won’t let the other slip away. Cinematic visuals and an intense soundtrack showcase one set of champions cheering another, highlighting the rising stature of women’s cricket and its growing role in the nation’s sporting narrative.
Conceptualized by the JioStar Creative Team, the campaign links India’s achievements across genders, building excitement for the men’s team as they aim to become the first host nation to win the ICC Men’s T20 World Cup twice. With India boasting the world’s number one T20I batter and bowler, the team enters the tournament as top-ranked favorites, aiming for a historic third title.
Siddharth Sharma, Head – Sports Content, JioStar, said, “As the Indian Men’s Cricket Team prepares for a historic T20 World Cup campaign, striving to become the first back-to-back champions, it felt right for the reigning Women’s World Champions to lead the charge in rallying support. This film celebrates champions cheering champions and energizes a billion fans hoping to see Team India lift the trophy at home once again.”
India kicks off its campaign in Mumbai against the USA on February 7, followed by matches against Namibia on February 12, Pakistan on February 15, and the Netherlands on February 18. Fans can watch all the action live on JioHotstar and the Star Sports Network from February 7 to March 8.
