Category: Lifestyle

Paragon Blends Comfort with Contemporary Style, Launches Cashback Offer on Women’s Fashion-Forward Footwear

Arijit Bose

Mumbai: India’s trusted footwear brand Paragon Footwear has announced a special cashback offer on its women’s footwear collection, alongside a renewed push toward fashion-forward designs. The initiative aims to enhance customer engagement while making its modern, stylish range more accessible to women across the country. Under the newly introduced offer, customers will receive a guaranteed instant cashback of ₹30 through a simple QR-code-based process. Each product tag features a scratch-enabled QR code that can be scanned to access a dedicated cashback page. Customers can then enter a voucher code along…

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Celebrity Fitness Trainer Yasmin Karachiwala Launches New Studio in Lucknow

Arijit Bose

Lucknow – India’s leading Pilates expert and celebrity fitness trainer, Yasmin Karachiwala, inaugurated her new studio, Yasmin Karachiwala’s Body Image (YKBI), in Lucknow. Speaking at the launch, Yasmin Karachiwala said, “Pilates is a dynamic and restorative practice that improves posture and alignment while enhancing strength, flexibility, and body awareness. Over the years, I’ve seen how versatile Pilates is—it supports rehabilitation, challenges even advanced athletes, reduces chronic pain, aids recovery, and provides dynamic training for sports enthusiasts. It is equally beneficial for homemakers, children, and desk-job professionals, helping improve posture, strength, and…

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SHARP Launches India’s First Window AC with Active Air Purification

Arijit Bose

● Industry-first window AC with active air purification powered by patented Plasmacluster technology ● Expands lineup with new Ryohu (Inverter) and Ryohu-FS (Fixed Speed) models across 1.5 Ton to 2 Ton ● Designed for high ambient cooling up to 52°C with energy-efficient performance ● Equipped with convertible modes, Coanda airflow, and 4-way auto swing for uniform cooling ● Introductory offer includes a 5 years’ comprehensive warranty.* New Delhi – SHARP Business Systems (India) Pvt. Ltd, a wholly owned subsidiary of SHARP Corporation, Japan, has announced the launch of a new…

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A New Hub of Purvanchal’s Traditional Delicacies — Inauguration of Kashiwan Jalpan Bhavan

Arijit Bose

Lucknow: Bringing the traditional flavors and cultural heritage of Purvanchal to Lucknow, Kashiwan Jalpan Bhavan was grandly inaugurated at Sahara Plaza, Patrakarpuram, Gomtinagar. The inauguration ceremony was formally conducted by O. P. Srivastava, MLA, Lucknow East, who cut the ribbon to mark the opening of the establishment. The event witnessed the gracious presence of several eminent personalities and distinguished citizens of the city. Guests present on the occasion relished a variety of traditional dishes prepared by Kashiwan Jalpan Bhavan and appreciated their quality and authenticity. The founder of the establishment,…

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Book on Indian Tribal Medicine Traditions Released at Rohilkhand University

Arijit Bose

Bareilly: In a significant academic development aimed at preserving India’s rich indigenous knowledge systems, a new book titled Traditional Tribal Medicine: A Hidden Brief Knowledge of India’s Culture has been published under the guidance of the Vice-Chancellor of Mahatma Jyotiba Phule Rohilkhand University. The book focuses on India’s traditional tribal medical practices, natural healing systems and the cultural knowledge associated with the use of medicinal plants. It highlights the long-standing relationship between tribal communities and nature, and documents how generations have used herbs, plants, natural minerals and local resources for…

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Captain Surender Mehra’s Wanderlust Around the World Takes Readers on an Inspiring Global Journey

Arijit Bose

Lucknow: Wanderlust Around the World (published January 2026 by OrangeBooks Publication / WissenPress) is a compact yet evocative travel-aviation memoir by Indian airline pilot Captain Surender Mehra. Spanning roughly 128 pages, this debut blends the precision of cockpit life with the spontaneity of global exploration. Available in Kindle, print-replica eBook, and paperback formats—priced around ₹800–₹1,000 in India or about $28 internationally—the book caters to readers drawn to aviation insights, cultural snapshots, and motivational stories of discovery. With an early 5-star reader rating on Amazon and growing social-media buzz, it remains…

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From The Business of Life to An Indian Manifesto: The Books That Reflect Vaibhav Maloo’s Thinking

Anil Jaiswal

Lucknow: Entrepreneurs often express their ideas through companies, investments, and innovation. But some choose another medium to share their thinking with the world: writing. For Vaibhav Maloo, books have become an extension of his curiosity about business, society, and the future. Alongside leading the Enso Group, Maloo has also built a parallel identity as an author whose writing explores everything from leadership to national development. Through his books, Maloo attempts to examine the bigger questions shaping business, society, and human progress. Exploring life and leadership One of Maloo’s most widely…

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Indian Knowledge System : Ayurveda and Healthy Lifestyle

Arijit Bose

Lucknow: Ayurveda is our ancient science of medicine and well-being. It is a result of great experience of many physicians over a long period and combines the sciences of botany, physiology and medicine. In a country endowed with a wide range of geographical landscapes and rich natural vegetation, the knowledge of herbs, minerals and extraction of medicines have been perfected over centuries since ancient times. A keen observation of animal species, both domesticated and wild ones in their natural habitat, has led to further developments in applied medicine.  India was…

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Across India’s rural heartland, influencer didis are taking the reins of social progress

Arijit Bose

Their success stories are inspiring entire communities to transcend economic and gender barriers New Delhi: Deep-seated systemic issues such as rural inequality, poverty, and exclusion continue to shape the realities of rural India. Persistent challenges – agrarian distress, employment insecurity, generational poverty, and the discrimination faced by women, girls, and other vulnerable groups – reinforce the sharp rural-urban divide and limit access to education, fair wages, healthcare, and digital resources. Yet, amid these complex and ever-evolving conditions, stories of resurgence offer hope. They demonstrate that multidimensional poverty and entrenched gender…

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Understanding the exceptional power of Yoga

Arijit Bose

Lucknow: The word Yoga literally means union – uniting with or attaining one’s highest state known as Brahman. Yoga also refers to the techniques to attain that state, its fundamental philosophy being that perfection in every person isinherent but concealed by layers of self-imposed ignorance.The method to attain the Yogic state with the hurdles that crop up have been chronicled thoroughly in the numerous Yogic traditions ofIndia over millennia. The AshtaangaYoga or 8-limbed Yogic path is the most popular part of the Yogic process; health benefits through A Asanas(physical postures)and…

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