Category: Education

In the Age of AI, Clarity Wins: Rethinking How Marketing Really Works

Arijit Bose

Shivam Srivastava Lucknow: For years, marketing has functioned as a set of disconnected parts. Strategy, creative, media, and technology operated in silos, rarely aligned toward a single objective. This model survived when markets were slower and more forgiving. Today, it no longer works. Modern marketing is not suffering from a lack of execution. In fact, execution is abundant. AI has dramatically increased speed and scale, making rapid output accessible to almost everyone. Yet instead of clarity, brands feel noisier and more fragmented than ever. The issue is not speed—it is…

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Lucknow: A City Relearning How to Learn

Arijit Bose

Lucknow: On a winter morning in Gomti Nagar, a Class 10 student slips on a VR headset—not to escape reality, but to enter it more deeply. She walks through a digital reconstruction of the Bara Imambara, pausing to examine its labyrinthine bhool bhulaiya while an AI tutor explains Mughal engineering principles. A few kilometres away, an undergraduate law student debates the legal liabilities of autonomous drones, while a medical intern consults patients in Bundelkhand via a telemedicine node. This is Lucknow in 2026. Once celebrated primarily for its culture, courtesy…

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Common Misconceptions about IKS

Arijit Bose
Indian Knowledge Systems, IKS myths and facts, Indian civilization knowledge, ancient and modern Indian sciences, interdisciplinary knowledge traditions, Indian philosophy and sciences, Ayurveda and Siddha systems, Sanskrit and regional languages, Indian mathematics and astronomy, temple architecture science, cultural heritage of India, empirical sciences in IKS, evolution of knowledge traditions, non-Brahmin scholars in IKS, women scholars in Indian knowledge, governance and economics in IKS, art and linguistics in India, indigenous knowledge systems, Indian intellectual history

Lucknow: Numerous misconceptions about IKS persist, clouding its true nature and scope, which stem from many factors – limited understanding of its vastness, misrepresentation in popular media and the overlay of modern paradigms on ancient knowledge traditions. IKS is a dynamic, evolving, and interdisciplinary repository of knowledge that has developed over millennia in the Indian subcontinent, covering disciplines such as art, architecture, linguistics, health sciences, governance, mathematics, astronomy, etc. These are interconnected and deeply rooted in the lived experiences, cultural practices, and philosophical inquiries of the Indian civilization. Let us…

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State-Level Vidyarthi Vigyan Manthan Camp Held at GD Goenka Public School

Arijit Bose

Lucknow: The state-level camp of Vidyarthi Vigyan Manthan was organised today at GD Goenka Public School, where students from various cities of the Awadh region participated with great enthusiasm. Conducted annually by Vigyan Bharati, the examination aims to nurture scientific temperament and curiosity among school students. Successful participants were selected for the next stage of the competition. CSIR–NBRI Lucknow Director Dr Ajit Shashney graced the occasion as the Chief Guest. MLC and Chairman of SR Group of Institutions,  Pawan Singh Chauhan, and Chairman of GD Goenka Public School, Sarvesh Goel,…

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Principals’ Conclave–2026 on “Mental Health and Well-being of Students and Educators: Creating a Supportive Ecosystem” organized at SMS, Lucknow

Arijit Bose

Lucknow: School of Management Sciences (SMS), Lucknow organized Principals’ Conclave–2026 on the theme “Mental Health and Well-being of Students and Educators: Creating a Supportive Ecosystem.” More than 200 Principals from Lucknow and neighboring districts participated in the programme. The event commenced with the ceremonial lighting of the lamp. Thereafter, the Session Chair and Keynote Speaker, Dr. Rajeshwar Singh, MLA, Sarojini Nagar, Lucknow, addressed the gathering and stated that mental health has emerged as one of the most significant challenges of our times. Just as physical health is essential for life,…

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Jeewan Sunshine School Sets New Benchmarks in Holistic, Technology-Driven Education in Lucknow

Arijit Bose

Lucknow: Jeewan Sunshine School (JSS) is rapidly emerging as one of Lucknow’s most progressive educational institutions, redefining school education through a blend of advanced technology, holistic learning, and strong value-based foundations. With a focus on nurturing next-generation leaders, the school offers a wide spectrum of academic and co-curricular facilities designed to prepare students for a competitive and fast-evolving world. A key highlight is its EdTech-integrated education system, developed in collaboration with Next Education, a global leader in EdTech solutions. This partnership enables AI-enabled, activity-based learning that goes beyond rote memorization,…

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IIM Lucknow Study Examines the Financial Impact of CSR Expenditure on Indian Companies

Arijit Bose

 In Indian context, the study found that mandatory CSR may increase Cost of Equity  LUCKNOW: Indian Institute of Management Lucknow faculty has conducted a study examining the cost of equity with respect to Corporate Social Responsibility (CSR) expenditure, with a specific focus on poverty alleviation activities. Centric to the Indian market, the study investigates how mandatory CSR spending can impact investors’ perspectives, financial risk assessments, and the cost at which firms can raise equity capital. The findings of this research have been published in the prestigious Journal of Accounting in Emerging Economies,…

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NTPC Unchahar Launches Winter Workshop Under Girl Empowerment Campaign

Arijit Bose

Unchahar: NTPC Unchahar  formally inaugurated the Winter Workshop of its Girl Empowerment Mission (GEM) at the DAV Auditorium, marking another step towards strengthening education, skill development and self-confidence among young girls from nearby rural areas. The week-long workshop aims to empower adolescent girls through structured learning modules, physical activities and personality development sessions. The programme focuses on holistic growth by combining academics with confidence-building initiatives. The inaugural ceremony was graced by Vishw Mohan Singh, Project Head, NTPC Unchahar, as the chief guest. Senior officials including the General Manager (Operation &…

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LegalEdge Elevates Lucknow’s Prestige with Stellar Performance in CLAT 2026

Arijit Bose

Over 30 Students from LegalEdge Lucknow Achieve Remarkable Success in CLAT Lucknow: LegalEdge (by Toprankers) has once again reinforced its reputation for academic excellence and trusted mentorship with an outstanding performance in the CLAT 2026 results, the national entrance examination for admission to National Law Universities (NLUs). Students from LegalEdge Lucknow delivered an exceptional showing, with over 30 students securing impressive ranks, bringing pride to the city and taking a decisive step toward realizing their aspirations in legal education. Under the guidance of LegalEdge, Shaurya Vardhan Trivedi secured All India…

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Ministry of Education Celebrates Outstanding Winners of Smart India Hackathon (SIH) 2025 at WeSchool

Arijit Bose

National Innovation Movement Reaches New Heights as Winning Teams Receive ₹1,50,000 Each from AICTE–Ministry of Education Innovation Cell; Runner-Ups Awarded ₹25,000 WeSchool Inspiration Awards Indore: The Ministry of Education’s Innovation Cell (MIC), in collaboration with the All India Council for Technical Education (AICTE), today celebrated the outstanding winners of the Smart India Hackathon (SIH) 2025 at the Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool), marking a momentous chapter in India’s journey toward building a generation of innovators who will shape the country’s technological future. Smart India…

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