Dehradun: Borosil Limited, one of India’s most trusted consumer brands, successfully concluded its flagship event, ‘Borosil Ki Rasoi – Season 4’, on December 16-17 at Ahana – The Corbett Wilderness Resort, nestled in the scenic Jim Corbett National Park. The two-day program brought together Borosil’s dealers and distributors from across India for an engaging platform to discuss product performance, future strategies, and strengthen partnerships.
Organised as a destination event, the meet offered Borosil an ideal setting to connect with its extensive retail network while showcasing the company’s commitment to high-performance kitchen solutions. The natural beauty of Uttarakhand provided a refreshing backdrop for learning, collaboration, and celebration.
Product Showcase and Cooking Competitions
The event spotlighted Borosil’s Glass Top Gas Stoves, Triply Cookware, and Pressure Cookers, with cooking competitions and live product demonstrations that highlighted the durability, safety, and superior heat performance of the brand’s offerings. These activities not only engaged channel partners but also reinforced trust and strengthened their association with Borosil.
Speaking at the event, Borosil VP – Marketing, Barnali Shankar, said, “Borosil Ki Rasoi has become a strong platform for connecting with our channel partners. Hosting Season 4 at Jim Corbett allowed us to create an environment beyond the traditional format, where everyone could learn, collaborate, and celebrate together. The positive feedback from our dealers and distributors is a matter of pride for us.”
A Borosil partner added, “Season 4 was a highly enriching and practical experience. The cooking competitions and product demos gave us first-hand insight into Borosil products in terms of performance, quality, and usability. It strengthened our confidence in the brand and further deepened our partnership.”
Strengthening Market Presence
With a robust presence across cookware, kitchen appliances, dinnerware, and glassware segments, Borosil continues to expand its footprint in the market. ‘Borosil Ki Rasoi – Season 4’ reaffirmed the brand’s commitment to skill, quality, and enhancing everyday cooking experiences, crediting its success to the trust and collaboration of its channel partners.
The event concluded on a high note, leaving dealers and distributors motivated and aligned with Borosil’s vision for future growth and innovation in kitchen solutions.
