Varanasi: As India asserts its defense prowess with BrahMos missile systems and landmark operations like “Operation Sindoor”, a unique wave of patriotism is sweeping across the cultural corridors of Varanasi. The city’s celebrated Gulabi Meenakari (Pink Meenakari) artisans have taken this national pride a step further — by crafting intricate replicas of the BrahMos missile adorned with traditional enamel artwork.
The rise in demand for these artistic interpretations of the supersonic cruise missile comes shortly after the inauguration of the BrahMos Aerospace Integration and Testing Facility in Lucknow. These handcrafted pieces, serving as souvenirs and home décor items, are fast becoming symbols of patriotic expression, blending India’s military excellence with centuries-old craftsmanship.
A Fusion of Tradition and Modern Patriotism
Crafted using techniques that date back generations, the pink meenakari versions of BrahMos missiles are now being ordered from across the country. “We are merging ancient art with modern national symbols to evoke a sense of pride and love for the nation,” says National Award-winning artisan Kunj Bihari Singh. “We dedicate these meenakari BrahMos pieces to Prime Minister Narendra Modi, Chief Minister Yogi Adityanath, and our brave soldiers.”
Gulabi Meenakari is a GI-tagged and ODOP (One District, One Product) recognized art form, primarily practiced by around 250 skilled artisans in Varanasi. The sector generates an estimated ₹12–15 crore annually. With the BrahMos-inspired products, this niche is seeing renewed global attention and rising commercial value.
Symbol of Soft Power and Craftsmanship
The artistic missile replicas, priced between ₹10,000 and ₹25,000 depending on size and detail, are meticulously handcrafted with gold and silver elements. “It takes time and precision. Every curve, enamel motif, and shimmer is a tribute to both Indian tradition and modern innovation,” say State Awardees Shalini Yadav and Prabhat Vishwakarma.
Veteran artisans like Babu Soni and Deepak Vishwakarma add that meenakari items — from decorative pieces to diplomatic gifts — have always found favour in India and abroad. The BrahMos craft model is merely the latest to captivate buyers.
From Ram Mandir to BrahMos: Expanding Artistic Horizons
Previously, the Pink Meenakari Ram Mandir models were in high demand during the temple’s inauguration in Ayodhya. Now, the BrahMos-inspired creations are witnessing a similar surge. Orders are pouring in from various states, and artisans are racing to meet the demand.
PM Modi and CM Yogi Adityanath have actively promoted GI and ODOP products as gifts to foreign dignitaries, further bolstering the sector. “Their support has revived the tradition, ensured steady work for every artisan, and given our ancient craft a global platform,” Kunj Bihari added.
The convergence of defense symbolism and traditional art through these Pink Meenakari BrahMos models reflects not only creative innovation but also a rising wave of cultural nationalism—firmly positioning Kashi as a beacon of tradition, patriotism, and modern identity.
