~ Limited-period offers and credit card EMI benefits up to ₹20,000 across India
India: Ather Energy, one of India’s leading electric two-wheeler manufacturers, announced the third edition of its month-long initiative, a program offering attractive cash discounts, EMI offers, and extended battery warranty options. Ather Electric December will be applicable for select Ather scooters.
Now in its third year, the initiative focuses on solving a common year-end concern in the auto industry: buyers delaying purchases due to perceived value loss at the turn of the calendar year. Ather counters this by offering strong assurance to December buyers through continued value, enabled by consistent backward compatibility across hardware and software.
As part of this initiative, customers can avail benefits up to ₹20,000 which includes up to ₹10,000 off on credit card EMIs and a ₹10,000 cash discount*. These offers are available to cardholders of Axis Bank, HDFC Bank, IDFC First Bank, OneCard, Federal Bank, Bank of Baroda, Scapia, Canara Bank, Kotak Mahindra Bank, Yes Bank and RBL Bank.
Ather’s current product portfolio consists of the 450 series, which is engineered for performance, and the Rizta, Ather’s first family scooter. The 450 series includes the Ather 450X, 450S, and 450 Apex models, with IDC ranges of up to 161 km, depending on the variant. These scooters come with features like multi-mode traction control, MagicTwist™, and connected functionalities such as Google Maps navigation, WhatsApp on the Dashboard, and call and music control (available on the 450X and 450 Apex). The Rizta, available in two models – Rizta S and Rizta Z, is also gaining momentum in newer markets and offers an IDC range of up to 159 km, depending on the variant. It features a large, comfortable seat, 56L of storage (including 34L under-seat and an optional 22L frunk), and ample floorboard space for rider comfort. The Rizta also comes with safety features, including SkidControl™, Fall Safe™, Emergency Stop Signal (ESS) and theft and tow alerts. At Ather Community Day 2025, Ather also announced a major upgrade for Rizta Z with touchscreen functionality.
Ather Energy Limited (ATHERENERG | 544397 | INE0LEZ01016) is a pioneer in the Indian electric two-wheeler (“E2W”) market (CRISIL Report). Founded in 2013 by Tarun Mehta and Swapnil Jain, Ather designs and manufactures high-performance electric scooters. Ather launched its first electric scooter in 2018. Its current E2W portfolio consists of two distinct product lines: the Ather 450 series, focused on performance-oriented customers, and the Ather Rizta, a convenience-first family scooter line launched in 2024. Together, these product lines offer a total of 9 variants. Ather was the first two-wheeler OEM in India to establish a dedicated fast charging network, the Ather Grid, which is designed and built in India. Today, Ather operates the widest 2W fast charging network in the country. As of September 30, 2025, Ather has installed 4,322 Fast chargers and Neighbourhood chargers globally, including 4,282 across India and 40 across Nepal and Sri Lanka. With a strong emphasis on R&D and innovation, as of September 30, 2025, Ather holds 319 registered trademarks, 212 registered designs, and 48 registered patents, along with pending applications for 120 trademarks, 108 designs, and 492 patents globally.
