Lucknow: The city of Nawabs just got a whole lot cuddlier! Asia’s largest teddy bear installation, “Bear on a Roll”, has officially made its grand debut at Phoenix Palassio Mall — and it’s already stealing hearts. This larger-than-life, retro-themed teddy isn’t just a photo op — it’s a vibrant experience drenched in nostalgia, fun, and sheer whimsy.
Unveiled amid fanfare and flashing cameras, the spectacular installation was inaugurated by Bollywood actress Nikita Dutta, who charmed fans with her presence. “It brought back such sweet childhood memories,” she shared, posing gleefully with the dazzling teddy that now dominates the central atrium of the mall.
Standing tall with an irresistible old-school flair, Bear on a Roll celebrates the colorful quirkiness of retro street culture. Its expressive eyes, animated posture, and eye-popping palette transform it into more than just a visual treat — it’s an interactive art piece that invites hugs, selfies, and unfiltered joy.
“This isn’t just an installation — it’s an emotion,” said Sanjeev Sarin, Senior Centre Director at The Phoenix Mills. “With Bear on a Roll, we wanted to gift Lucknow something that transcends age. It’s where childhood memories meet modern-day social buzz.”
The response? Overwhelming. From excited kids tugging at teddy’s paws to Gen-Z influencers crafting their next viral reel, Bear on a Roll has quickly turned into the city’s new selfie shrine. Families, tourists, and shoppers alike are pausing to capture moments — and smiles — with this snuggly spectacle.
True to its name, Phoenix Palassio continues to push boundaries when it comes to lifestyle experiences. Known for its premium retail and entertainment offerings, the mall has once again set a new benchmark with this one-of-a-kind attraction.
Whether you’re a nostalgic grown-up, a selfie-happy teen, or simply a lover of all things cute — Bear on a Roll promises a magical detour from the everyday. Don’t miss your chance to roll into retro joy, right here in the heart of Lucknow.
So go ahead — hug the moment, snap that selfie, and let the teddy tales begin!
