Mumbai: Sony Pictures Networks India has unveiled the second brand film of its upcoming mega entertainment show Wheel of Fortune, once again featuring Bollywood superstar Akshay Kumar. Much like the first campaign, the latest film highlights Kumar’s trademark humour and sharp comic timing, reinforcing his strong connect with mass audiences.
Built around situational comedy, the new brand film blends light-hearted family entertainment with clever wordplay. Drawing from everyday situations, it uses playful misunderstandings and witty moments to introduce viewers to the spirit of the show, making it both relatable and engaging.
Speaking about the creative vision behind the campaign, filmmaker Vikas Bahl—who conceptualised, directed and produced the brand film under his banner Good Co—said the goal was to familiarise Indian audiences with the format while preserving its inherent playfulness. He noted that working with Akshay Kumar allowed the team to seamlessly bring out humour rooted in language, where a single word can completely change the course of events.
The second film builds on the success of the first campaign, which established the show’s core message: “Now every single letter will matter when the magic wheel spins.” Together, both films create a cohesive and compelling brand narrative centred on curiosity, gameplay and entertainment.
With Akshay Kumar at the forefront, Wheel of Fortune continues to generate strong buzz, positioning itself as a promising addition to India’s television entertainment landscape.
