Prayagraj: A vibrant celebration of folk culture unfolded at the Naad-Brahma Shilp Mela held at the North Central Zone Cultural Centre (NCZCC), Prayagraj, where the city’s rich cultural traditions blended seamlessly with the spiritual essence of the Magh festival. The event transformed the venue into a lively hub of devotion, music, and traditional art forms, drawing enthusiastic participation from audiences of all ages.
As soon as folk songs highlighting the glory of Prayagraj and the sacred ritual of the Sangam bath echoed from the stage, the atmosphere turned festive and devotional. The audience swayed to the rhythms, applauding enthusiastically as the entire परिसर resonated with the soulful blend of bhakti and folk music.
Folk Music and Dance Take Center Stage
The cultural stage of the Naad-Brahma Shilp Mela came alive with captivating performances of folk songs, traditional dances, and the popular Birha singing tradition. Artists presented compositions rooted in local history, spiritual beliefs, and everyday life, reflecting the cultural soul of the region. The energetic performances not only entertained but also deepened the audience’s emotional connection with Prayagraj’s timeless heritage.
Birha singers, known for their powerful storytelling style, received special appreciation as their renditions evoked devotion, nostalgia, and pride in local traditions. The performances created an immersive experience, with spectators clapping in rhythm and joining the chorus at several moments.
Faith of Magh Festival Reflected in Cultural Expressions
The Magh festival’s spiritual significance was clearly reflected in the songs and performances dedicated to the Sangam — the sacred confluence of the Ganga, Yamuna, and the mythical Saraswati. Lyrics celebrating holy dips, saints, and the ancient spiritual legacy of Prayagraj filled the air, reinforcing the city’s identity as a major center of faith and pilgrimage.
The seamless integration of folk culture with religious devotion highlighted how traditional art forms continue to play a vital role in preserving and expressing collective faith and cultural memory.
Artisans and Cultural Heritage on Display
Alongside the cultural performances, the Naad-Brahma Shilp Mela also showcased traditional handicrafts and artworks, offering visitors a glimpse into India’s diverse artisan heritage. Handcrafted products, local art, and traditional designs attracted large crowds, making the fair a complete cultural experience that celebrated both performing and visual arts.
A Platform for Living Traditions
Organized at the North Central Zone Cultural Centre, the Naad-Brahma Shilp Mela reaffirmed its role as an important platform for promoting folk artists and preserving living traditions. The event not only entertained audiences but also strengthened awareness about the cultural richness of Prayagraj and its deep-rooted connection with faith, festivals, and folk expression.
The evening concluded with sustained applause and visible excitement among visitors, marking the Naad-Brahma Shilp Mela as a memorable celebration of Prayagraj’s folk culture, spiritual heritage, and artistic vibrancy.
