Lucknow: PNB Housing Finance Ltd. has intensified its efforts to boost affordable housing development across Uttar Pradesh, strengthening the government’s vision of ‘Housing for All’. The company has approved home loans worth ₹1,530 crore for more than 10,000 eligible beneficiaries under the Pradhan Mantri Awas Yojana – Urban (PMAY-U 2.0), offering major relief to first-time homebuyers and families from low- and middle-income groups.
A key driver of this progress is the company’s specialised affordable housing product, ‘Roshni Home Loans’, designed to support families—particularly in semi-urban regions—seeking to begin their journey toward home ownership. Uttar Pradesh remains one of the strongest growth markets for the lender, with 43 branches, including 27 dedicated Roshni branches, enabling deeper last-mile access and customer convenience.
Beyond traditional salaried borrowers, PNB Housing Finance is also extending customised solutions to informal and self-employed segments, broadening the reach of formal housing finance for those who often face documentation hurdles.
“Committed to nation-building through housing”: PNB Housing
Jatul Anand, Executive Director at PNB Housing Finance, said the government’s vision under PMAY-U 2.0 had brought transformative changes to the housing landscape.
“We deeply appreciate forward-looking initiatives such as PMAY-U 2.0, which have brought thousands closer to the dream of owning a home. We take pride in supporting this mission in Uttar Pradesh and in simplifying access to home loans for consumers. By creating awareness and enabling interest subsidy benefits under the scheme, we remain committed to driving financial inclusion and contributing to the larger goal of building a developed India,” he said.
Statewide outreach campaign planned
To increase PMAY-U 2.0 awareness and adoption, PNB Housing Finance will conduct an extensive public outreach drive across Uttar Pradesh. This initiative will include interactive sessions in semi-urban districts and targeted programs for eligible beneficiaries. These engagements are aimed at helping prospective homebuyers understand their eligibility, interest subsidy benefits, and the end-to-end process of securing PMAY-linked loans with trusted lending partners.
Strong financial footing and digital-first growth
The company continues to advance its digital transformation through an upgraded tech stack and omni-channel presence to ensure a seamless, modern customer experience. Its credit profile also strengthened recently, with India Ratings upgrading PNB Housing Finance from ‘IND AA+’ to ‘IND AAA’, reflecting sustained financial stability and improved asset quality.
With a vision of achieving a ₹1 lakh crore loan book by FY 2027 and expanding its footprint to over 500 branches nationwide, PNB Housing Finance aims to play a pivotal role in driving housing-led economic growth in India.
