New Delhi: In a major milestone for the Taiwanese technology giant, ASUS India has emerged as the second-largest consumer notebook company in the country for the third quarter of 2025. The achievement comes as per the IDC Quarterly Personal Computing Device Tracker, Q3 2025, cementing ASUS’s rising influence in the fast-evolving Indian PC market.
The ranking reflects the brand’s consistent annual growth, driven by strategic expansion, a robust product pipeline, and strengthening retail presence across India. ASUS now has a footprint in over 600 districts, supported by an extensive network of exclusive stores and multi-brand outlets.
Expanding Portfolio and Innovation Push
ASUS India’s growth has been powered by its diversified offerings across AI PCs, consumer notebooks, gaming laptops, all-in-one PCs, desktops, and a growing accessories segment. Throughout 2025, the company introduced a series of successful launches, including:
- Multicolour VivoBook lineup
- ROG Ally X handheld gaming device
- New campaigns that resonated strongly with young consumers
- Strengthened AIO PC dominance on major e-commerce platforms
The brand also launched the world’s lightest Copilot+ PC — ROG Ally Zenbook A14, and secured India’s No. 1 market share in the NVIDIA RTX 5000 series category.
Leadership Speaks: “A Year of Purposeful Growth”
Arnold Su, Vice President, Consumer & Gaming PC, System Business Group, ASUS India, expressed confidence in the brand’s direction:
“Since the beginning of 2025, our mission has been clear — to empower Indian consumers with technology that simplifies and elevates their everyday experience. We are proud to register 7% year-on-year growth in the consumer notebook category and secure the No. 2 position in India.”
He added that ASUS is committed to delivering cutting-edge solutions across diverse customer segments and aims to significantly strengthen its leadership in emerging categories.
Strong Retail Network Fueling Nationwide Reach
ASUS has built one of India’s most extensive PC retail networks, comprising:
- 320+ exclusive ASUS stores
- 20 dedicated ROG stores
- 5,000+ multi-brand outlets
- Deep presence across 624 districts
- Growing dominance in e-commerce
- Quick-commerce partnerships enabling fast delivery of laptops and accessories
The company has also transformed its retail touchpoints into experiential hubs, offering hands-on gaming zones, digital learning support, and creator-focused workshops — especially in Tier 2 and Tier 3 cities.
ASUS Eyes No. 1 Position in 2026
With the PC market evolving rapidly, ASUS India is gearing up for a strong 2026. The company plans to prioritize:
- AI-powered PCs
- Premium and creator-centric devices
- Strengthening its gaming ecosystem
- Wider integration of Copilot+ technologies
- The brand’s stated goal is clear: to become India’s No. 1 PC brand in 2026.
Indian PC Market Records Historic Growth
According to IDC, India’s traditional PC market — comprising desktops, notebooks, and workstations — recorded its strongest-ever third quarter this year, with 4.9 million shipments, reflecting an impressive 10.1% year-on-year growth. The figure surpasses the previous high of 4.5 million units registered in Q3 2024.
A Rising Market, A Rising Brand
As India’s PC market expands and AI-enabled computing becomes mainstream, ASUS’s strong Q3 performance places it in a favourable position to lead the next phase of growth. With strategic innovations and a wide retail backbone, the company is poised to shape India’s emerging digital and AI-driven PC landscape.
