New Delhi: In a significant move to enhance the home entertainment experience, Dish TV Group — one of India’s leading content distribution companies — has announced a strategic partnership with Amazon Prime to bring Prime Lite benefits to its customers. The collaboration spans the entire Dish ecosystem, including its DTH platforms, Watcho streaming service, VZY Smart TVs, and an extensive ISP partner network.
Under this partnership, eligible Dish TV users will gain seamless access to Prime Video’s premium entertainment catalogue on a single device in HD quality. Subscribers can enjoy a vast selection of Indian and international originals, blockbuster films, popular series, kids’ content and much more. Along with entertainment, Prime members will also benefit from shopping advantages such as free same-day or next-day deliveries on eligible items and early access to major events like Prime Day.
The initiative marks another milestone in Dish TV’s pursuit of integrating technology, content, and convenience to redefine home entertainment. With a strong presence across DTH and OTT platforms, the Dish TV ecosystem includes leading brands Dish TV and D2H, the Watcho super-app, and the creator-driven FLIQS platform. The recently launched VZY Smart TV has further strengthened Dish TV’s role in the connected entertainment space by offering users a unified, enriched viewing experience.
By integrating Prime Lite, Dish TV reinforces its promise to deliver greater value, innovation, and top-tier entertainment to Indian households. The company aims to merge its DTH legacy with next-generation streaming technology, ensuring that viewers enjoy a smooth, modern, and immersive entertainment journey.
Prime Video, known as one of India’s most preferred digital entertainment destinations, offers a wide array of regional and international films, award-winning Amazon Originals, stand-up comedy specials, kids’ programming and more — available across multiple Indian languages for a superior user experience.
Availability of Prime Lite for Dish TV Customers:
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Dish TV DTH Customers: Included with DTH and Watcho bundled multi-OTT plans
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VZY Smart TV Buyers: Complimentary access with TV purchase
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VZY Smart TV Users: Available as an add-on subscription
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ISP Partner Networks: Offered through bundled broadband plans
Speaking on the partnership, Manoj Dhoal, CEO & Executive Director, Dish TV India Ltd, said:
“Entertainment today is driven by access, simplicity, and personalisation. Dish TV has always believed in giving viewers the freedom to watch content their way. Amazon Prime, with its expansive library and globally acclaimed originals, aligns perfectly with our vision. Through this integration, we are bringing together premium content and cutting-edge technology to offer every Indian household a seamless and delightful entertainment experience.”
Shilangi Mukherjee, Director and Head of SVOD Business, Prime Video India, added:
“At Prime Video, our focus is to enhance how customers across India discover and enjoy entertainment. Partnering with Dish TV Group allows us to expand this reach even further, while offering the added benefits of Prime Lite — from free same-day/next-day delivery to early access on shopping events.”
Through this partnership, Dish TV aims to continue redefining home entertainment in India by delivering world-class content, advanced technology, and exceptional value straight to millions of households.
