Mumbai: At a fireside chat hosted at FICCI FRAMES 2025 and moderated by former Indian cricketer turned commentator Dinesh Karthik, Ishan Chatterjee, CEO – Sports, JioStar emphasized the growing stature of women’s cricket and the responsibility of broadcasters in shaping its future.
“It is one of the biggest priorities for us to make sure that we get women’s cricket and drive growth over there. The quality and the standard that women’s cricket has reached right now is on par with the men’s game in many different ways. I think it is incumbent on us as the broadcaster to be able to provide visibility for the game and tell the right stories,” Ishan said.
During a rapid-fire moment at the session, Ishan also shared that Smriti Mandhana is his favourite cricketer. He also highlighted the impact of the Women’s Premier League (WPL) and India’s strong performances at the global stage have created a powerful momentum.
Elaborating on how JioStar is ensure increased visibility for the women matches, he shared his strategy of cross-promotion with men’s cricket, and focus on compelling storytelling that are key to building sustainable fandom and inspiring participation.
Dinesh Karthik, who engaged Ishan in the discussion, echoed the growing passion among audiences: “You can see how women’s cricket has taken off, young girls are now playing the game with the same fire, and fans are responding to it with equal excitement. It’s becoming a platform that’s changing the sporting culture in India.”
The conversation highlighted that women’s cricket is no longer on the margins but rapidly becoming central to India’s sporting identity. For JioStar, the commitment goes beyond just broadcasting matches; it is about creating role models, inspiring young girls to pick up the sport, and ensuring women’s cricket gets the same visibility, innovation, and storytelling as the men’s game. By integrating women’s cricket into prime-time programming, investing in grassroots stories, and leveraging cutting-edge technology to enhance fan engagement, Ishan emphasized that broadcasters have the power to accelerate its journey to the mainstream.
