Lucknow — Leading sleep solutions brand Duroflex has further strengthened its retail presence in North India with the launch of two exclusive experience stores in Lucknow — one near Ashiyana Chauraha and the other close to the Avadh Bus Stand in Gomtinagar. With these additions, Duroflex now operates 80 stores across India, offering a complete range of premium sleep solutions designed for modern lifestyles.
The launch showcased the brand’s flagship mattresses, including the Nuema Mattress, India’s first firmness-adjustable mattress, and the Duropedic range, known as the country’s first orthopaedic-certified mattresses. The showrooms also feature the Wave Connect Mattress, which recently won the Product of the Year award for its innovative five-zone orthopaedic support system, and the Back Magic Mattress, another award-winning product recommended by doctors for its firm support and natural cooling coir composition.
In addition to mattresses, customers can explore an extensive range of premium recliners and furniture that complement the brand’s promise of luxury and comfort from the bedroom to the living room.
At the launch, a special interactive campaign featuring Duroflex brand ambassador Virat Kohli was also held, where customers participated in a quiz about Kohli’s life. Winners received Duroflex mattresses as gifts, adding excitement to the event.
Speaking on the occasion, Sridhar Balakrishnan, Group CEO of Duroflex, said,
“Lucknow is one of North India’s most vibrant and rapidly growing cultural hubs. With the launch of these two stores, we aim to connect more deeply with consumers and become their trusted partners in achieving better sleep. Through our innovative products like the Nuema Mattress and Wave Connect, we want to show how quality sleep can truly transform daily life. This expansion marks a significant step in our omnichannel growth strategy, as we plan to open 20 new stores in FY 2025–26.”
Duroflex continues to redefine the sleep industry by blending science, comfort, and technology—ensuring that whether it’s Virat Kohli or everyday consumers, everyone wakes up refreshed and ready to perform their best.
