Lucknow: In a strategic move to expand its footprint in Uttar Pradesh, Shriram Finance Limited, a flagship company of the Shriram Group and one of India’s largest NBFCs, today announced its ‘Focus UP’ initiative—a comprehensive plan aimed at deepening its reach in the state’s rapidly growing market.
The Focus UP’ strategy is built on four key pillars:
1. Affordable two-wheeler loans to boost personal mobility and self-employment opportunities.
2.Enhanced MSME lending to support small and micro businesses.
3. Expanded gold loan offerings to provide secure credit access.
4. Commercial vehicle financing for both new and pre-owned vehicles.
To coincide with the festive season, Shriram Finance is also introducing Shriram Outstanding Network Deals (SOND), featuring multiple benefits for two-wheeler loans:
* Triple Zero Scheme: No processing fee, no documentation fee, and zero advance EMI
* Low EMI Scheme: Starting at Rs 1,999 per month
* 100% LTV Scheme: Loan up to 100% of on-road price
* Low-Interest Rate Scheme: Starting at 7.99% p.a.
* Nil Processing Fee Scheme
* Flexible repayment up to 60 months
The program also includes a cluster-based MSME loan strategy targeting sectors such as textiles, handicrafts, leather, agri-processing, packaging, IT services, and software development.
G.M. Jilani, Joint Managing Director of Shriram Finance, highlighted the growing credit demand in Uttar Pradesh, citing strong growth in commercial vehicle and two-wheeler financing, and a threefold increase in gold loan uptake through the branch network.
The initiative features a micro-grid expansion strategy, ensuring finance accessibility across all districts, particularly for commercial vehicles, both new and pre-owned.
‘Focus UP’ reinforces Shriram Finance’s commitment to financial inclusion, expanding access in areas with limited banking infrastructure while empowering local communities and businesses.
