Lucknow : In a glittering evening filled with elegance and craftsmanship, Tanishq, the esteemed jewellery brand from the Tata Group, in collaboration with the world-renowned De Beers Group, unveiled an exclusive new collection of natural diamond jewellery in Lucknow. Celebrating a relationship that spans over two decades with over 2.80 lakh families in the city since 1999, this event marked a significant milestone for the brand.
The event was a tribute to the spirit of the Tanishq woman—bold, graceful, and distinguished not by tradition, but by conviction. Her story, aspirations, and inner strength are intricately reflected in each design. The evening showcased two of Tanishq’s most premium diamond collections: Radiance in Rhythm and Élan, both recognized for their remarkable designs and extraordinary craftsmanship.
Natural Brilliance, Reimagined
The Radiance in Rhythm collection stands out for its unique pairing of natural diamonds with precious and semi-precious gemstones like emerald, citrine, aquamarine, tsavorite, malachite, tanzanite, and amethyst. The collection features fluid, rhythmic designs incorporating Tanishq’s proprietary Tanishq Cut and Origin Cut, ushering in a new era in gemstone artistry.
This collection celebrates the modern woman who walks forward with creative strength and quiet confidence—making every moment her own.
Complementing it, the Élan Diamond Collection showcases intricate, multi-layered gold lattice structures, sculpted into three-dimensional, statement-making pieces. These bold creations are inspired by women ready to shine—be it a festive celebration, a personal milestone, or an evening of elegance.
The event also featured a curated selection from Tanishq’s Wedding Collection, spotlighting natural diamond bridal jewellery designed especially for Lucknow’s brides—blending tradition with timeless luxury.
“Mine to Marvel” Experience
A major highlight of the evening was the Diamond Immersive Zone, which brought the “Mine to Marvel” journey to life. Guests were taken on a virtual exploration of the natural diamond’s transformation—from deep within the Earth to its final, polished brilliance.
Innovations such as the Tanishq Light Scope, which reveals a diamond’s internal sparkle, and the De Beers SynthDetect Instrument, which distinguishes natural diamonds from lab-grown alternatives, underscored the brands’ commitment to transparency, authenticity, and customer education.
Leadership Voices
Speaking at the event, Pelkhi Tshering, Chief Marketing Officer at Tanishq, said,
“Lucknow is a city steeped in culture, legacy, and a love for timeless elegance. At Tanishq, we’ve been privileged to be part of over 1.23 lakh birthdays, 1.3 lakh engagements and weddings here. With De Beers, we’re thrilled to bring natural diamonds to the forefront—especially as more and more brides in Lucknow are choosing these timeless pieces for their most cherished day.”
Toran Mehta, Vice President – Marketing at De Beers India, added,
“Natural diamonds are not just beautiful—they are billions of years old, each a rare miracle of nature. We are proud to collaborate with Tanishq in a city that so deeply values heritage. Through this experience, we hope to deepen people’s appreciation of natural diamonds—their unmatched brilliance, their ethical journey, and the meaningful values they represent. Today’s discerning customers, especially brides, are choosing natural diamonds not just for their sparkle, but for the stories they carry.”
This collaboration between Tanishq and De Beers brought together luxury, authenticity, and innovation, offering Lucknow’s discerning jewellery lovers an unforgettable evening—and a dazzling reminder of the eternal appeal of natural diamonds.
