Inputs from Anil Jaiswal
Kolkata: Renowned across India, leading jewellery brand Senco Gold & Diamonds has recently secured a spot in Deloitte’s Global Top 100 Luxury Brands List (February 2024). With over 175 showrooms, Senco has become the largest jewellery retail brand in Eastern India. As per the TRA report, the brand has been ranked as the second most trusted jewellery brand in India for the fourth consecutive year and also emerged as one of the most preferred brands in 2024.
To mark this special achievement, the brand has launched its festive “Bangle Utsav” campaign and unveiled exclusive offers for Poila Baisakh and Akshaya Tritiya—auspicious occasions when buying gold and investing in precious metals is considered a symbol of prosperity and good fortune in Bengal and across the country.
Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said,
“This year’s Bangle Utsav brings over 100 new designs, including kangan, bracelets, charms, chudis, balas, pola, and shakha – available in gold, diamond, and platinum. These have been crafted keeping in mind a wide range of budgets and aesthetic preferences. At Senco, we deeply honour the tradition of craftsmanship while redefining elegance for today’s times. For us, jewellery is not just an accessory—it’s a legacy.
As gold prices continue to rise to record highs, we felt this is the ideal time to introduce our Flexi Advance Plan, allowing customers to book gold at today’s rate and benefit from any potential price hikes in the future. This plan is active from March 1 to April 20, 2025, and can be redeemed at any Senco showroom nationwide between April 5 and May 4, 2025.”
Joita Sen, Director and Head of Marketing & Design at Senco Gold & Diamonds, added,
“Our ‘Aapka Shukriya’ campaign is dedicated to our artisans—the backbone of Senco’s legacy. For over 85 years, Senco has been renowned for its designs and fine craftsmanship. We are grateful for the skill and dedication of our karigars, whose association spans generations.”
As part of the celebratory offers valid from April 7 to May 4, 2025, customers across all Senco showrooms in India can enjoy:
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Up to ₹2,500 off on 10 grams of gold
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0% deduction on old gold exchange
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Re 1 making charge on diamond jewellery
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Up to 10% off on diamond value
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Up to 20% off on platinum jewellery making charges
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Starting price of collections from just ₹40,000
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Free silver with gold purchases and free gold with diamond purchases
Additionally, from April 11 to April 15, SBI cardholders making purchases of ₹50,000 or more will receive an extra discount of up to ₹5,000 per card.
Customers can explore the latest collections by visiting any Senco showroom or browsing online at: https://sencogoldanddiamonds.com
To celebrate the legacy of craftsmanship, Senco has also launched the ‘Khushiyon Ki Reet’ campaign, honouring the hands that transform precious metals into cherished tokens of love and tradition. Through the #AapkaShukriya initiative, the brand pays heartfelt tribute to artisans who bring filigree designs, engraving, and diamond settings to life—craftsmanship that has defined Senco for generations. The campaign also features an exclusive collection in gold, diamond, polki, and antique jewellery—reflecting timeless artistry and cultural heritage.
