Day: September 4, 2024

India’s rural workforce drive the real fashion resurgence

Arijit Bose
traditional craftsmanship

Lucknow: The rural workforce plays a pivotal role in the fashion industry, particularly in countries like India, where traditional craftsmanship and artisanal skills are deeply rooted in the culture. The influence of rural artisans on the fashion scene is increasingly being recognized, as designers and brands worldwide seek to incorporate authenticity, sustainability, and cultural heritage into their collections. Here’s an in-depth look at how the rural workforce is shaping the fashion industry, with examples to illustrate this impact. 1. Preservation and Revival of Traditional Crafts The rural workforce is the…

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Fashion biz in Lucknow turning heads

Arijit Bose

Lucknow: Lucknow is gradually emerging as a fashion hotspot, driven by a confluence of its rich cultural heritage, growing infrastructure, and the increasing presence of fashion-conscious consumers. Here’s how the city is making its mark on the fashion map: 1. Cultural Influence and Handicrafts Chikankari and Zardozi: Lucknow is globally renowned for its traditional crafts like Chikankari (embroidery) and Zardozi (metal embroidery). These crafts have been revived and modernized, appealing to both local and international fashion designers who incorporate these intricate designs into contemporary clothing. Cultural Events: Festivals and cultural…

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Medanta Clinic launched at Rishita Manhattan

Arijit Bose
Medanta Hospital

Lucknow: In its constant pursuit to provide niche medical care to the people of Lucknow city, Medanta Hospital in Lucknow continues to innovate. Taking one step further in that very direction, a new Medanta Clinic was launched at Rishita Manhattan, managed by Medanta Hospital, Lucknow. The event was graced by: Dr. Rakesh Kapoor – Medical Director, Medanta Hospital, Lucknow Dr. Harsh Vardhan Atreya – Director, Medical Oncology & Haematology Dr. Ruchita Sharma – Senior Consultant, Internal Medicine  Sudhir Agarwal – Managing Director, Rishita Developers Pvt Ltd. The patrons said we…

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IFFCO invests Rs 638 crore in nano fertilisers: A game changer

Arijit Bose

Lucknow: The Indian Farmers Fertiliser Cooperative (IFFCO), a leading cooperative society and one of India’s largest manufacturers of chemical fertilisers, is spearheading the next generation of agricultural inputs by investing Rs 638 crore in nano fertiliser production plants in Uttar Pradesh. The investment is poised to bring significant economic benefits to the local economy, as the new units are not only going to generate more than 600 jobs, but will also provide improved infrastructure facilities around these manufacturing units. With the support and handholding of Invest UP, the investment promotion…

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